The Estee Lauder Companies Associate, Consumer Marketing, Face & Skincare, MAC in New York
Associate, Consumer Marketing, Face & Skincare, MAC
The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.
MAC is the world’s leading professional MAKEUP AUTHORITY because of our unrivaled expertise in makeup artistry. MAC celebrates diversity and INDIVIDUALITY — all ages, all races, all sexes. MAC is a proud COMMUNITY of professional makeup artists. MAC is at the forefront of TRENDSETTING, collaborating with leading talents from fashion, art and popular culture. MAC believes in SOCIAL RESPONSIBILITY, with VIVA GLAM and the MAC AIDS Fund at the heart and soul of our unique culture.
About the Job
Support development of 360 strategy and execution for global marketing programs. Assist in development of global strategy, briefs, comms planning, regional toolkits and execution of campaigns across multi-platform consumer engagement programs. Contribute to developing team’s category-focused expertise, working with teams to collect insights, data and market analysis to inform go-to-market plans.
About Your Responsibilities:
Contribute to development of 360 Briefs that integrate Program Brief info, global and regional needs, consumer insights, and analysis of MAC’s opportunity/positioning.
Support Manager and Director to gather key information for 3* and 5* briefs, including collecting insights/data provided by Consumer Insights, CRM, E-comm and regional teams and conducting desk research to understand current consumer/market/competitive situation
Build skills to eventually write and present 3* briefs to Creative with oversight of Manager and Director
Support as needed in development of Product Marketing’s annual category strategy that will inform development of Global Marketing calendar and execution/approach for individual program launches
Assist in setting up cross-functional meetings to ensure strategies and cross-platform activity is integrated and supports a unified consumer experience across MAC and partner channels.
Support Manager and Director in developing campaign measurement and reporting template. Liaise with regions and internal teams to gather post-campaign data and assist in synthesizing into global report.
Participate in meeting with Internal teams (Product Marketing, Creative Ops, Creative, Global Communications, Product Development, AT&D, E-commerce, Events, VM) throughout program launch process to ensure strategic needs are being met. Own meetings in partnership with Creative Ops, work with team to set agendas, take notes, issue recaps from meeting and ensure next steps are being captured/acted on.
Ensure appropriate assets are being developed for cross-platform activation
Manage cross-functional collaboration on global CRQ, aligning 360 teams to contribute and deliver final CRQ against timelines defined by Creative Ops
Support Creative concept development by sharing thought starters and competitive case studies to inform asset creation and execution
Actively track status of programs to keep team organized. Stay up to date with day to day production needs and field/direct any questions related to execution of approved plans. Includes overseeing the development of relevant content (e.g. questions about specs on CRQs), legal approval of execution, global paid media efforts and internal communication to stores/artists.
Participate in communications with agencies and media partners and provide materials, specs, background info where needed
Participate in conversations with regions to further understanding of local objectives, needs and nuances that feed into global 360 briefs and program development.
Contribute to documents/presentations in partnership with Creative Ops to update/discuss programs regions at regular intervals throughout development: pre-brief, creative concept pre-shoot topline activation plan, post-shoot comms plan, toolkit
Work with Internal partner teams to define channel strategies that support overall strategy, ensure teams are contributing to shared document
Facilitate and gather post-campaign wrap reports from regional teams. Support Manager & Director in developing campaign post-mortem that integrates reporting across regions to develop global learnings and takeaways.
Responsible for contributing to monthly Global Marketing Calendar – Support overview updates
Manage category meetings with PM & Ops. Set up ad hoc meetings with internal teams as needed to drive programs forward. Attend and contribute to internal and regional 360 meetings to be set up by Creative Ops.
Support category budget management, including maintaining budget sheet, POs, invoices, and payment of vendors and partners
Responsible for providing Artist Training & Development with Global Consumer Marketing program updates
Stay abreast of innovative brands competition, understanding how other organizations and companies are leveraging innovation, so that MAC can continue to lead the category in innovation and driving high-touch consumer experiences. Attend competitor events, marketing conferences and lectures to learn about best practices from outside of ELC
Work on ad hoc programs as projects as needed, supporting other categories and non-calendarized brand activations
Experiences You Have
Four-year college degree or equivalent
2 years related experience
Demonstrated interest in brand strategy, brand marketing and 360 activation/development
Ability to work in fast-paced highly creative environment
Creativity and knowledge in all areas of marketing including the ability to develop and implement innovative marketing programs, knowledge of global market/consumer/pop culture trends
Independent, self-starter, well organized, detail oriented with exceptional organizational and follow up skills
Have strong analytical, written/oral communication and strong problem solving skills
Team player with the ability to build, foster and nurture relationships with members of cross functional teams
Excellent communication, writing and quantitative skills
Project management skills including scheduling and timelines, budgeting, and communications
Actively contribute to programs, handle a broad range of responsibilities and projects with multiple individuals
Ability to work under tight deadlines, and with a wide range of personalities
Disruptive, entrepreneurial mindset and collaborative approach
Thorough knowledge of Word, PowerPoint, Excel. Keynote a plus.
Primary Location: Americas-US-New York
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
Job Number: 1816396