The Estee Lauder Companies Associate Design Director, Social Media, MAC in New York

Associate Design Director, Social Media, MAC

Brand: MAC

Description

POSITION SUMMARY:

The primary focus of this position is to partner with the Director, Social Media and the broader 360 creative teams to concept, develop and execute M

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  • C Cosmetic’s global creative social media content strategy, campaign launch strategy, and evergreen social activations. The Associate Director, Social Media is a creative, visually driven storyteller, who lives and breathes short form social content and partners closely with the 360 creative leads to help amplify their concepts by bringing forward-thinking social first ideas. This role will also manage and mentor a small team of digital designers, to help execute M

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  • C’s social media and 360 social content. This role reports into the Director, Social Media.

PRINCIPAL ACCOUNTABILITIES:

  • Bring creative innovation to MAC’s social channels and stimulate the development of new ideas with the 360 creative teams.

  • Integrate strategy of IG content onto MAC’s online channels: Global Ecommerce sites and Retailer.com.

  • Creative development and execution of short form videos for Social Media.

  • Art direct photo shoots and video shoots to ensure accurate visual expression and align with creative direction for Instagram.

  • Work closely with other inter-disciplinary creative teams to generate seasonal ideas for collections and photo shoots.

  • Maintain visual and conceptual consistency with offline brand strategy for collections and apply to all interactive mediums; maintain awareness of future programs and initiatives and how they relate to overall creative strategy.

  • Communicate design goals and messages to designers and editorial teams, ensuring integration of design requirements into all phases of production.

  • Oversee production process of all social assets and applications.

  • Introduce new talent, vendors and agencies for video and digital projects.

  • Research and analyze industry trends and maintain knowledge of emerging technologies and creative techniques.

  • Responsible for MAF social platforms.

Qualifications

  • BA or BFA preferred

  • 5 years of direct design experience

  • Fluent in computer programs including, Adobe Illustrator, InDesign, Photoshop, Keynote, PowerPoint and basic knowledge of Flash, HTML, CSS

  • Thorough and current understanding of global social media platforms

  • Exhibit a broad understanding of the digital media market, leading trends and changes in consumer behavior.

  • Ability to work with a variety of people in various disciplines

  • Superior organizational skills

  • Understanding of all current trends including global fashion, beauty, design, art, music, social media and popular culture

  • Ability to work in a very fast paced environment

Job: Creative / Design

Primary Location: Americas-US-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 186159