The Estee Lauder Companies Director, Account Lead, NA, La Mer in New York

Director, Account Lead, NA, La Mer

Brand: La Mer

Description

KEY RESPONSIBILITIES:

Strategic responsibilities

  • Deep understanding of retailer and local market nuances to help set overall account strategy that guides category priorities, marketing campaigns, assortment, merchandising, promos/GWP/sets, events and all other parts of the business

  • Develops full calendar of tailored activities for retailer and retailer.com, leveraging overall brand category and marketing objectives and ensuring correct coordination and resource allocation between B&M and .com

  • Negotiates seasonal stock & sales plans with input from Account & Sales Planning

  • Coordinates closely with KAMs to ensure ELC portfolio is being leveraged with retailer

Marketing responsibilities

  • Ensures strong visual presence in store, in local market and on retailer.com (e.g., outposts, out-of-home ads, merchandising)

  • Ensures that right marketing activities (in store, co-op, digital/social, etc.) supports events, promos and other brand activities

  • Works extremely closely with Trade Marketing and Account & Sales Planning to ensure strong business decisions on marketing, assortment, stock levels, sampling, sets, exclusives and gifts tailored to retailers’ customers

Business Responsibilities

  • Owns key P&L items for account and determines spend to maximize ROI and sales; held to seasonal targets (retail sales, net sales, demo, co-op, freelance, promo, GWP, sets, capex) and shapes the execution of these items at the retailer

  • Reviews door profiles w/input from planner and the field; works with Head of A&SP to determine door level allocations

  • With finance, reviews door P&Ls seasonally (prep’d by finance) to analyze outliers/ensure more profitable & productive doors

  • Negotiates overall demo (including freelance) investment with retailer and monitors productivity/effectiveness (e.g., hour utilization, open positions) monthly and communicates to field; sets total investment for field to allocate and execute by door

Structure

  • Organized by account/channel based on account priority

  • Is strongly connected to both the Account and the NY office, requiring frequent travel

  • Focuses 80% of time on priority doors

  • Empowered to make decisions

Qualifications

REQUIREMENTS:

  • 7 years relevant experience

  • Strong relationship builder; strong business acumen and financial ability

  • Extensive business experience (i.e., P&L management, main drivers of business, savvy with standard business analyses)

  • Solid understanding of primary levers and components to a successful marketing campaign

  • Strategic thinker and able to layout a cohesive and clearly articulated strategy to drive the brand

  • Excellent presentation and communication skills

  • Strong project management capabilities with extreme attention to detail

  • Advanced proficiency in Microsoft Office Word, Excel and PowerPoint

  • Extensive domestic travel required within US

Job: Sales

Primary Location: Americas-US-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 1813064