The Estee Lauder Companies Director, Global Merchandising, MAC in New York
Director, Global Merchandising, MAC
The role will own global merchandizing and assortment approach by channel, with a focus on running and improving new experiences. As an expert at FSS, this role will also bring a strong retail focus to the brand, serve as the single POC for Retail channel (FSS) and provide the operational voice in ensuring brand retail strategies will translate into executable actions. Though strong partnership with Global Marketing, Store Design, Visual Merchandizing and Education, the role will create seamless integration and consistency in consumer experience across retail and digital activation. Additionally, the role will facilitate the region to execute retail strategy and provide operational toolkits. The role will also help define KPI’s to monitor success and progress, collect and apply learning within the follow up process.
Develop global assortment approach by channel, in alignment with overall commercial strategy
Responsible for formulating global merchandising strategy and developing assortment model by channel
Provide global direction in core product assortment and management
Prioritize and formulate development need for channel specific product innovation
Support other channels (SMC, Travel Retail or Online) by defining the need for channel innovation or offering and integrating it in the global calendar.
Design and drive global vision for retail FSS offerings
Drive continuous improvement of retail service model to improve consumer experience and drive sales.
Identify collaborations and non-Brand products to complete offerings
Partner with Global Retail and Brand Creative team on existing store, model modernization and participate in new store concepts
Work closely with regions to facilitate the adoption of tools and processes for retail
Develop integrated vision and guidelines on key in-store aspects of FSS experience (e.g. calendar of assets, merchandising available to regions, technology experience, store design/VM design)
Integrate and partner with vendors and GIS for all in-store technology
Partner with global SD/VM in driving the in store development of VM principles, product display, seasonal distortions and all on counter engagement tools
Support the development of regional retail concept evolution (e.g. adapt to skincare) to navigation, storytelling and services
Lead the innovation of retail marketing strategies
Partnering with Creative and Marketing, lead from global the development of 360 integrated retail marketing strategies, campaigns and calendar, with the aim to enhance sales and brand equity (recruitment opportunities and consumer engagement)
Drive global vision to animate FSS footprint through seasonal displays/animation
Ensure Regions & Markets will be supported on their efforts to customize the Retail Calendar planning by channel & retailer; support successful go-to-market executions in the regions.
With input from Creative, oversee the event strategy providing robust executional guidelines, create and enhance new store opening programs from a commercial perspective.
Close collaboration with Online partners on the Global DTC experience and offering for MAC
Ensure a coordinated merchandising and marketing effort across DTC channel (Store, Site, Mobile, Customer service, etc.)
Support from a merchandising perspective the evolution of new product Development (e.g. sample strategy or mini-MAC offering)
Work closely with Marketing and Education to share insights & learnings
Partner with Consumer Insights team to drive global CRM and Clientele strategy.
Work across functions on identifying the best way to collect and share relevant data for retail
Provide input in designing advanced analytics capability to compliment the data strategy and effectiveness of digital campaigns
Provide input on retail training to enable FSS employees delivering on desired consumer experience
7 retail and merchandizing expertise a must
Marketing experience preferred in consumer and product marketing
Brand Management experience and understanding
Consumer centric, strong passion for service and drive to results.
Entrepreneur, work ethic, but strong interpersonal skills, relationship oriented.
Solid experience in go to market strategies and execution.
Able to lead by influencing cross-functional teams.
Creative & resourceful, can operate with limited resources and find solutions to deliver business needs
Intellectual flexibility, manage several projects at a time, is able to complete projects aligning several stakeholders.
International/Regional experience is preferred.
Excellent communication, service, and analytical skills.
Proficient in Windows, Word, Excel
- Undergraduate degree in Business Administration and MBA from top tier university preferred
Strong commercial and financial acumen
Strong leadership skills
Strong understanding of cross-channel businesses
Naturally curious and passionate about numbers, data, insights and applications to retail merchandizing and marketing
Job: Strategy / Business Development
Primary Location: Americas-US-New York
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 1813420