The Estee Lauder Companies Executive Director, Copy - Clinique in New York

Executive Director, Copy - Clinique

Brand: Clinique

Description

Storytelling:

  • Understands brand voice and marketing needs, and adopts a 360 mindset to storytelling, with an emphasis on social/digital, to serve

  • Develops forward thinking storytelling viewpoints, in line with product launches and current trends

  • Contributes to ideation process, strategy and big picture thinking

Benefit Communication:

  • Conveys product benefits independently in a concise, consumer-first manner while expressing the brand personality

  • Thinks of ways to improve product communication to better resonate with target consumers

Brand Voice:

  • Tailors copy to specific target consumer profiles while maintaining brand equity (with input from senior Creatives, Marketing)

  • Applies consumer insights to developing copy

Qualifications

About You

  • 360 storytelling

  • Consumer-first benefit and product communication

  • Concise, 3-5 word stories

  • Writing for emerging social/online platforms

  • Understanding of skincare terms to convey benefits (is a plus)

  • Entertainment/media backgrounds (is a plus)

How You Will be Successful

  • Challenges standard practices, and applies new and different ways of thinking to generate new ideas/opportunities

  • Fosters an environment that rewards new ideas

  • Champions others’ great ideas and helps move ideas forward

  • Builds and initiates long-term partnerships within Creative and other stakeholders in support of overall objectives

  • Builds and develops diverse and interdependent teams

  • Demonstrates flexibility and is able to lead teams in ambiguous situations

  • Displays ability to leverage knowledge of organization and industry

  • Recognizes and acts quickly on short-term opportunities consistent with the company’s strategic direction

  • Provides clear direction

US.USD.30.14

Job: Creative / Design

Primary Location: Americas-US-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 180487