The Estee Lauder Companies Manager, Account Lead, Ulta, Origins in New York
Manager, Account Lead, Ulta, Origins
Role Summary: Brand’s main point of contact for Ulta who manages overall relationship, from strategic vision to execution, working closely with Planner and Trade Marketing; covers basic, launch, GWP/promo, sets, holiday, non-saleable/collateral/all supporting elements; manages B&M and retailer.com for the account; Delivers sustainable growth plan for brand in account, determining where to play, how to win, and white space
Skill Summary: Astute business manager with strong relationship building skills and an understanding of marketing programs
Deep understanding of retailer and local market nuances to help set overall account strategy that guides category priorities, marketing campaigns, assortment, merchandising, promos/GWP/sets, events and all other parts of the business
Develops full calendar of tailored activities for retailer and retailer.com, leveraging overall brand category and marketing objectives and ensuring correct coordination and resource allocation between B&M and .com
Negotiates seasonal stock & sales plans with input from Account & Sales Planning
Coordinates closely with KAMs to ensure ELC portfolio is being leveraged with retailer
Ensures strong visual presence in store, in local market and on retailer.com (e.g., outposts, out-of-home ads, merchandising)
Ensures that right marketing activities (in store, co-op, digital/social, etc.) supports events, promos and other brand activities
Works extremely closely with Trade Marketing and Account & Sales Planning to ensure strong business decisions on marketing, assortment, stock levels, sampling, sets, exclusives and gifts tailored to retailers’ customers
Owns key P&L items for account and determines spend to maximize ROI and sales; held to seasonal targets (retail sales, net sales, demo, co-op, freelance, promo, GWP, sets, capex) and shapes the execution of these items at the retailer
Reviews door profiles w/input from planner and the field; works with Head of A&SP to determine door level allocations
With finance, reviews door P&Ls seasonally (prepared by finance) to analyze outliers/ensure more profitable & productive doors
Negotiates overall demo (including freelance) investment with retailer and monitors productivity/effectiveness (e.g., hour utilization, open positions) monthly and communicates to field; sets total investment for field to allocate and execute by door
Organized by account/channel based on account priority
Is strongly connected to both the Account and the NY office, requiring frequent travel
Focuses 80% of time on priority doors
Empowered to make decisions
Liaise with Global Marketing and support groups (Creative, Education) to ensure most cost effective tools (products, samples, support elements) are created for the NA market.
Spearhead & lead the creation and execution of all exclusive marketing programs tailoring to each retail account, such as special retail events, exclusive product launches, or exclusive marketing programs partnering with NA Marketing where applicable. Prepare creative briefs for all marketing-related collateral (shelf strips, brochures, counter cards, end cap and merchandising pieces) within the cost targets.
Liaise with Inventory Planner to provide updates to forecast on a monthly basis. Provide forecasts for newness as required.
Monitor major retailers’ WOS on hand, returns, and “red flag” any overages for future P.O.’s to Accounts Receivable.
Liaise with Buyers as needed. Develop and maintain strong working relationships with retailers, primarily Ulta.
5 Years’ Experience
Specialty-Multi Retail Channel Experience required (ideally Ulta experience)
Solid understanding of primary levers and components to successfully and components to successful account management
Strategic thinking capabilities able to lay out a cohesive and clearly articulated strategy to drive the global brand
Excellent presentation and communication skills
Primary Location: Americas-US-New York
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 185696