The Estee Lauder Companies Manager, Consumer Engagement, Clinique North America in New York

Manager, Consumer Engagement, Clinique North America

Brand: Clinique

Description

The Manager of Consumer Engagement for Clinique, NA will be responsible for overseeing all advertising plans in partnership with Clinique retail partners – including digital advertising, paid social, video, print and direct mail. He/She will work closely with the North America Account Management teams and Retailers to create assets, plan budgets and report on results. In this role, he/she will work closely with the NA Trade Marketing teas and Retailers to create programs that are driving the business during key selling periods. He/She will also oversee CRM analysis and building blocks for recruitment and retention programs built in partnership with the retailers. As part of the Consumer Engagement team – this person will be a part of the seamless consumer communications messaging from PR/Influencer Marketing, Brand Advertising and Social Media.

30% Execute digital strategy for the brand in accordance with agreed upon strategy, including paid social, display, video, search marketing. Report back real time learnings for optimizations.

20% Liase directly with Retailers and Trade Marketing partners on creation of consumer facing programs for key launch/selling periods. Executes programs with US Media agency.

10% Liase with PR, Trade Media, Social Media teams for integrated, holisitic media strategies based on US priorities.

10% Manages CoOp Media budgets and flow charts/calendars.

10% Manages loyalty and retention programs by retailer

10% Manages CL Direct Mail program both creative and segmentation.

10% Works on full scope of Consumer Engagement Team helping to execute all activations across Consumer Journey

Qualifications

  • College Degree required

  • Digital Marketing, Social Media, Advertising, Reporting, some travel required.

  • Ability to anticipate change, draw conclusions, and swiftly

mobilize to adapt to changing needs and demands

  • Promotes the inclusion of diverse knowledge, skills, and experiences to achieve results

Job: Marketing

Primary Location: Americas-US-New York

Job Type: Standard

Schedule: Full-time

Shift: 2nd (Afternoon) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

Job Number: 191480