The Estee Lauder Companies Manager, Digital Marketing, La Mer in New York
Manager, Digital Marketing, La Mer
Brand: La Mer
Crème de la Mer is a brand that represents hope, healing and one man’s deep respect for the power of the living sea. It all began over fifty years ago when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth — the legendary elixir — was born.
Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world. Based in the SoHo neighborhood of New York City, La Mer is a collaborative, dynamic and closely connected group that has built the brand into a global beauty powerhouse and a leader in ultra-luxury skincare.
The primary function of this role is to drive innovation strategy & implementation for La Mer on the Digital team, servicing various departments and cross-functional teams from ecommerce, marketing, retail, operations, regional teams and more. This role will serve as key liaison between the Digital team and the global creative, marketing, e-commerce, in order to create, manage and evaluate key innovation projects, such as our “digital concierge” initiative, as well as digital customer experience strategy and mobile initiatives. Focus will be on helping to integrate/adopt strategically aligned emerging research and the discovery and development of our innovation touch points alongside the Director of Digital Marketing and Social Media. This candidate is required to bring new thinking to La Mer and follow up by executing and evaluating performance of programs and content.
Digital liaison for new project and technology needs for the La Mer brand
Manage Customer Experience Digital Strategy through partnership with strategy leads to continuously build out roadmap
Serve as the “in-house authority” on trending technology. Prepare and present field research to senior executives and functional leaders and work with internal development teams to integrate select technologies within our digital environments
Articulates how adopting emerging technology trends can benefit La Mer in a wide range of topics including such as mobile, big data, AR/VR, A.I., etc.
o Collaborates with functional leaders to create the points-of-view for each emerging technology topic.
- Digital Innovation Reporting
o Competitive analysis and ongoing benchmarking
Co-development of digital assets with the Ecommerce team including content sites, advertising, homepages, e-mails and mobile experience to drive brand awareness, engagement and sales.
Participate in selection, evaluation and subsequent leading digital projects with outside agencies to help La Mer transition to a “digital first” organization by leveraging agencies and internal teams:
o Brief creative on needed assets
o Work closely with digital creative on designing UX and wireframes
o Share concepts with regional and local teams to drive adoption
o Align communication with e-commerce
o Work with DTIG/internal corporate digital departments
- Champion "digital first" thinking by scouring the global marketplace to bring new ideas/trends/innovations to La Mer to amplify brand relevance to a younger, digitally savvy consumer:
o Present ideas to key teams
o Lead brainstorming sessions to determine ways of making ideas relevant for key La Mer initiatives
o Determine potential agency partners to help execute programs
o Develop strategies to integrate digital innovation in our retail environments globally
- Broaden La Mer digital footprint via increased market adoption of globally created campaigns and increased strategic focus:
o Align resource needs with participating markets
o Schedule necessary tool and platform training sessions
- Work closely with local markets to communicate program attributes and assist in site implementation:
o Lead QA oversight to assist local market adoption
o Share concepts with regional teams to gain alignment
- Measure and report on success of initiatives and campaigns, working with analytics and agencies.
o Prepare and present programs and metrics for various internal management, retailer and international meetings
o Liaise with internal corporate analytics department
5 years related experience.
Bachelor’s degree required
Strong understanding and passion of technology (programming awareness, project managing & budgeting)
The ability to bring new and fresh thinking to help La Mer drive social growth in relevant new channels – broad based thinker, global exposure and insights
Being capable of, and possessing the leadership skills to partner with internal and external resources as much as possible to help us drive content expansion to drive optimization and new ways to bring our digital-first mentality to the brand
Must possess strong analytical skills, highly detailed-oriented with unprompted follow-through.
Must be accountable and organized with the ability to handle a multitude of projects.
Demonstrates ownership of programs; embracing both big picture objectives and follow-through on details.
Must possess strong oral and written communication and excellent computer skills.
Must be flexible, determined and an excellent team player.
Must possess the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams.
Luxury goods sensibility.
Leading digital brand experience and international experience a plus.
Primary Location: Americas-US-New York
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 178168