The Estee Lauder Companies Manager, Global Product Marketing, Kits , MAC in New York

Manager, Global Product Marketing, Kits , MAC

Brand: MAC

Description

Develops and executes the Global Promotional Marketing Vision and Strategy for Origins inclusive of key Holiday moments, Retailer and Channel exclusive programs. All programs to include consumer-centric 360 campaign activations.

Key Responsibilities

  • Develop and innovate around kit concepts and program to deliver top and bottom line objectives while driving consumer and channel opportunities.

  • Develop innovative kit programs that support the global marketing calendar and the key strategic brand and category objectives with strong storytelling, and a complete 360 activation to recruit and convert consumers.

  • Utilize strategic thinking, creativity, and innovation in planning and building strong programs through close collaboration with global partners and cross-functional teams. Lead discussions with all Regions to incorporate market and local business priorities in conjunction with brand and company initiatives.

  • Lead and manage the development and execution of Holiday, seasonal kits, retailer exclusive programming, Travel Retail exclusive programming and T-Mall. Lead program from inception to market always ensuring program stays on track and provide resolution when development isn’t moving forward.

  • Work with Director to drive Creative 360 meetings to collaborate with Creative and Consumer Engagement teams to identify digital first, consumer engagement strategy for all digital (social, in-store and advertising) support elements for assigned programs to ensure a new story each season with cohesive message at all consumer touch points.

Leverage key insights gleaned from a refined analytics practice to inform decisions

  • Compile analysis and deliver quarterly reports to team and brand leadership

  • Make recommendations to seize market based on analysis

  • Solicit feedback after all promotional campaigns to identify what worked and what needs to be evolved to be successful in all Regions.

  • Work with Director to develop cost feasibilities for all programs, reducing costs where possible.

  • Analyze and evaluate forecast recaps.

  • Leverage performance data and competitive analysis to inform decision-making for strategy and program development and adjustments as necessary

  • Monitors competition to identify any gaps, should be well versed in NPD.

Program Execution

  • Consistently executes programs on time, ensuring we meet all key milestone development dates of all kit program timetables. Major focus will be resetting process and starting programs earlier to ensure appropriate time to develop and deliver.

  • Lead PPD discussion driving program development and ensuring programs stay on track. Lead resolutions for challenges that arise.

  • Provide affiliates with accurate, timely information and updates regarding all aspects of the program.

  • Prepare Creative Turnover presentation each season and present to creative support groups.

  • Assist in gathering all necessary paperwork for promotional program execution including Fact Sheets, Business Unit Notes, CPMS, Merchandising / Creative program Notes and program postings on the GMW.

  • Assist in preparation for Senior Management meetings, retailer presentations and Regional Round Tables.

  • Manage strong partnerships with cross-functional teams to develop launch strategies and product briefs

  • Drive development of creative briefs for all programs and launches

Qualifications

About You

  • Analytical and creative

  • Curative lens on what is innovative

  • Capable of synthesizing data to drive business decisions

  • Forward-looking thinker

  • Trend-hunting mindset

Experiences You Have

  • End-to-end beauty product launches

  • Innovation ideation and product development

  • Global strategic marketing plans for products and categories

  • Product brief development

  • End-to-end beauty product launches

  • Innovation ideation and product development

  • Global strategic marketing plans for products and categories

  • Product brief development

How You Will be Successful

  • Strategic agility

  • Financial fluency

  • Disruptive mindset

  • Insights driven

  • Consumer-first

Qualifications

  • 6 Years related experience.

  • College Degree required.

  • Excellent Organization, communication and follow-through skills are needed.

  • Should be a self-starter and have a keen ability to work on multiple projects with multiple individuals. Strong organizational skills.

  • Must be an excellent team player with the ability to build, foster and nurture relationships with members of cross-functional teams.

  • Must be highly detail-oriented with un-prompted follow-through and ability to multi-task. Appreciation for a fast-paced, deadline-driven environment.

  • Must have the potential to assume increased responsibility. Point. IBM, AS 400, IPS, GMW, CPMS, and NPD to be learned

Job: Marketing

Primary Location: Americas-US-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 184978