The Estee Lauder Companies Manager, Trade Marketing (Ulta), North America, Clinique in New York
Manager, Trade Marketing (Ulta), North America, Clinique
POSITION SUMMARY: Support the North America Marketing team in driving sales and market share growth of Clinique in North America through strategic merchandising program management. Serve as lead project manager for all updates in the priority specialty-multi distribution channel of Ulta.
- Merchandising Strategy & Project Management
oOwn merchandising update strategy & process for Ulta:
Develop seasonal merchandising calendars & trackers that prioritize strategic launches, retailer exclusives, hero distortion items, and key basic business categories. Develop holistic in-store merchandising plan in conjunction with retailer focus months & animations and Clinique media & launch plans. Work with Executive Director to drive omni-channel shopping experience in key priority retailers. Cascade open-sell successes and tests to USDS team.
Provide strategic recommendations to the field and marketing management on additions & deletions to the merchandising assortment based on annual gain/loss in sales associated with any product launches/removals as well as impact on productivity
Run bi-annual meetings to preview the merchandising calendar a year in advance for all open-sell retailers. Present detailed cadence of updates to align on budget, intensity, and level of detail that will be needed by all support groups.
Brief creative, copy, and GMD teams on changes necessary for each update through detailed creative briefs & jobstarts. Propose creative & competitive solutions for product merchandising to maximize productivity, budget & engagement.
Own all additional and incremental merchandising opportunities- towers, endcaps, impulse, men’s, fragrance, front of store promo opportunities, etc. Identify focus and timing with Field partners, recommend strategic assortment based on stock & brand priorities, and liase between creative, copy, vendor, RDDC and retailer to keep project approvals in process, on-time and on-budget.
Track each update in conjunction with Creative Ops, ensuring that each timeline is met.
Review creative routes with the highest level of attention to detail, checking for design, placement, copy, SRPs and sku count.
Review all graphics in accordance with Ulta’s Fulfillment Center requirements & timelines. Own all communication between Ulta Graphics Team & Fulfillment Center & Clinique vendors.
Lead weekly merchandising updates with entire Ulta Brand Manager team to discuss NAO issues, key updates in-store, assortment changes, and cascade any timing changes.
Lead weekly meetings with creative operations and design and own all merchandising timelines. Propose creative solutions to get projects that are delayed back on track.
- Assortment Management
oOwn and update all assortments including variants by door. This includes assortments for: Ulta Boutique Doors, Ulta Boutique Prestige Doors, Ulta Non-Boutique Doors Endcaps, Fragrance, Men’s, FIT and Impulse.
oProvide both a preliminary and final assortment to all parties: field, planners, creative, demand planning, procurement and retail partners.
- Budget Management
oDevelop annual merchandising budget.
oManage multi-million dollar growing budget for open sell merchandising & reworking ensuring all PO’s are processed in a timely manner and vendors are paid.
oWork with Finance to accrue budget monthly to ensure financial accuracy.
oReview and approve all jobs that adhere to budget and update requirements. Propose creative solutions to reduce costs for projects that come in over budget.
- Launch Planning/ Marketing Programming
oLead the preparation for field and retailer presentations/interactions with respect to marketing and promotions, with the goal of generating retailer support and superior execution of Clinique programs in-store.
oWork closely with the Field to support their execution of national & exclusive launches – eg, events, education tools, sampling & dotcom initiatives, comps, and incremental retailer specific programs. Partner with supply chain and sales ops to ensure all programming support is delivered (collateral, samples, comps, assets, etc) on time.
oRoll up launch plans for Ulta and review calendars with USDS & Sephora for conflicts.
oDevelop and maintain seasonal marketing calendars for Ulta.
oExecute tests/strategic initiatives for specialty-multi accounts in partnership with Marketing Executive Director.
- Business Analysis and Program Success Measurement
oGenerate sell through reports in the Data Warehouse and provide summaries of key performance indicators for marketing and merchandising programs.
The candidate should have 5 years of related experience.
Highly detail oriented with proven project management experience.
Have facility to identify, prioritize and adjust to multiple needs.
Exhibit strong MS Powerpoint and Excel skills. Utilize analytical skills and an ability to translate sales data into merchandising recommendations.
Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners.
Candidate should be proactive, collaborative and resourceful.
Requires an ability to navigate the organization and remove obstacles that get in the way of the team achieving business outcomes.
Primary Location: Americas-US-New York
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 186614