The Estee Lauder Companies Regional Marketing Director, EL ADF TFB in New York
Regional Marketing Director, EL ADF TFB
Brand: Estée Lauder - Brand
Guiding the teams in the affiliates drive the business to ensure market share gains and growth above market trends. Seek maximization of investments ensuring optimization and efficiencies. Implement relevant go to market strategies for the brands in the region. Develop and ensure operationalization protecting the brands’ DNA and enhancing Brand Equity. Adapt brands’ executions to be locally relevant. Ensure execution of sales/marketing programs and plans to meet brand objectives in terms of sales and of profitability.
Roles & Responsibilities:
Promotes and protects global Brand identity and culture: -Ensures that global Brand image and position are properly maintained in the region and in the specific markets -Ensures that markets receive continuous training on Brand
Develops and supervises the execution of the brand’s Consumer Engagement Strategies in the region.
Ensure proper implementation of top door strategy in relevant markets and strong local execution of marketing programs.
Responsible for developing regional marketing calendars and programs, & Digital Marketing strategies, O2O, adapting global marketing calendar to meet regional/market needs, develop and guide execution of regional/market applied marketing strategies, ensuring local relevance, to maximize sales, profitability and market share gains.
Given overall strategy, develop and execute strategic direction for skin care, makeup, and fragrance categories for each market in Latin America, as per Brands’ strategies.
To drive strategy, planning and execution of marketing programs for existing business and new launches. To support Latin America markets in driving tailored marketing digital strategies and programs for their markets. Through both activities, drive increased sales and growth for the brands in Latin America, ensuring growth at a higher pace than market and market share gains
Liaise and direct interaction with Global Marketing and support groups (Education, Merchandising, Digital, PR, and Creative) to ensure most cost-effective tools (products, samples, assets, & support elements) are created for Latin America - both for new product programs and existing product program support.
Accountable to develop affiliate operational marketing activities in partnership with affiliate Marketing and PR managers, and with the support of local Brand Managers. These include: Digital Media planning, Trade Marketing, launch mix, promotional activities, A&P allocation, price positioning.
Identify, quantify and propose opportunities that drive regional/local relevance. Work in partnership with VP/GM LATAM, Global marketing Product Development and Consumer Engagement to validate feasibility and execution
Lead the planning and execution of marketing programs with the different Latin America markets (B&M and Online)
Drives and supports Strategic Corporate Pivots: Hero Product Focus, Local relevance, Distortion at POS, focus on developing winning channels (SM/Online)
Manage Marketing and Media Calendars, monitoring and ensuring strategic allocation of resources and investments.
Monitors and fine tunes Assortments, as well as Category and sub category mix. Sku/ Line up Management,
Work with Global Marketing team, responsible for all category analysis and reports.
Monitors and reviews Segmenta/ NPD reports to ensure close follow up on Market Share and Rankings performance
Skills, Competencies & Experience
Demonstrated ability to assess and develop strategies, including execution across multiple stakeholders
Leadership role in a global business with successful management of one or more brands on a national or multi-national level.
Proven track record in problem solving and moving teams to sound decisions and action.
Strong collaboration and communication skills at all levels in the organization
Experience driving successful retail, wholesale and online operations, including ‘merchandising, navigation and POS communication, product launch strategies O2O, and on-going,’ always on support
Good understanding of the region’s economic, political, social, cultural, and business landscape and issues
Primary Location: Americas-US-New York
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
Job Number: 1821612