The Estee Lauder Companies Pan European Hub Site Manager - Darphin & Origins - EMEA - (H/F) in Paris, France
Pan European Hub Site Manager - Darphin & Origins - EMEA - (H/F)
Brand: Estée Lauder Companies Corporate Departments
The Online Regional Manager is responsible for the creation, development and execution of the activity of the pan-European hub site origins.eu and darphin.eu, as well as the overall Origins and Darphin strategy Online in EMEA, in partnership with the brand team and the affiliates, both on the brand regional hub sites, as well as e-Retail Partners Sites (especially Sephora, AS Watson and Douglas), as well as Pure Players if / when, and where applicable. The Online Regional Manager will also be responsible for the proper launch of Darphin.eu, scheduled for summer 2018, as well as the new markets integrating the hub site for Origins (throughout FY19 and beyond).
KEY DUTIES & RESPONSIBILITIES Is responsible for achieving regional e-commerce sales targets for brand sites, online retailers and Pure Players.
For Origins & Darphin regional hub site: responsible for planning the overall marketing activities, including the calendar of activities, the site refreshes, in collaboration with the regional digital agencies, the regional tech team and the translation agency. The person is also in charge of managing the regional forecast of all saleable and promo items for brand sites.
Creates, develops and executes the regional online marketing plan to drive the overall net sales objective, site database increase, and site traffic increase. The person is therefore in charge of driving the main e-com KPI's of the brand site (traffic, opt-ins, net sales, profitability, conversion, Average Order Sale, Items Per Order).
Is responsible for SEA, email and other sales-driving initiatives in collaboration with global, regional and local teams and regional agencies.
Maintains clear communication plans, reporting & learning with major brand and affiliate stakeholders, in New York and regionally.
Ensures alignment and awareness of ongoing activities with regional and local online and brand teams for retailers online activities and Pure Players where applicable.
COMMUNICATION & ANALYSIS & REPORTING Directs and coordinates recurring meetings with regional brand teams & affiliates to provide programs, brand online strategy, performance analysis and best practices sharing with affiliates and brand teams.
Manage and issue monthly and quarterly reporting covering sales and online activities (CRM, e-com KPI's, performance marketing programs) to regional brand / affiliates / global brand with learning and insights to improve KPIs and drive ROI.
Ensures customer service and supply chain teams are informed of all activities. The online regional manager is also the main point of contact for both brands' e-commerce queries.
FINANCE & BUDGET Manages the P&L according to regional targets (Net Sales and NOP), in collaboration with the affiliates and regional Finance Business Managers.
4 years of experiences in a similar position
Job: Online / E-Commerce
Primary Location: Europe, Middle East, Africa-FR-J-Paris
Job Type: Standard
Travel: Yes, 25 % of the Time
Job Number: 185322