The Estee Lauder Companies Associate CRM Director in Shanghai, China
Associate CRM Director
Brand: Estée Lauder
.Strategic planning and execution on annual CRM strategy and CRM program, to successfully enhance consumer loyalty and retention rate, as well as to improve prospect acquisition.
Initiate targeted CRM programs to address important business questions and needs
Assist line Manager in the yearly planning of Customer Care and Prospect Care activities
Source and negotiate co-marketing project with other brands to create efficient
Work closely with product, sales, Training teams to ensure execution excellence of CRM program over the counter.
2.Database management to provide in-depth and business-oriented analysis, and also to facilitate internal team sharing and learning
Provide monthly tracking and analysis on customer database and develop action plan to maximize business opportunities
Manage national Call Centre for Customer Care and Prospect Enquires
Maintain customer data capture rate at high lever
Manage customer complaints
Manage and monitor performance of CRM agencies.
3.Direct marketing calendar plan to effectively support product campaign launch
Set up the CRM launch plan for national roll-out and lead project team to achieve targets with limited time and budgets
Provide insightful campaign post evaluation for strategic planning needs
Consumer communication ROI control
4.VIP consumer program
Design and produce VIP club communication tools
Plan and execute the club gift redemption program
Monitor VIP customer database system;
Help other departments to analyze the business and customer status regularly
Education: University graduate with 5 years experience in CRM Management background.
Required Background Characteristics
Good sense of service and responsibilities
Strong leadership ability and project management skills
Mature communication skills
Passionate with high energy.
Primary Location: Asia Pacific-CN-Shanghai
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 25 % of the Time
Job Number: 179664