The Estee Lauder Companies Associate CRM Director in Shanghai, China

Associate CRM Director

Brand: Estée Lauder

Description

.Strategic planning and execution on annual CRM strategy and CRM program, to successfully enhance consumer loyalty and retention rate, as well as to improve prospect acquisition.

 Initiate targeted CRM programs to address important business questions and needs

 Assist line Manager in the yearly planning of Customer Care and Prospect Care activities

 Source and negotiate co-marketing project with other brands to create efficient

 Work closely with product, sales, Training teams to ensure execution excellence of CRM program over the counter.

2.Database management to provide in-depth and business-oriented analysis, and also to facilitate internal team sharing and learning

 Provide monthly tracking and analysis on customer database and develop action plan to maximize business opportunities

 Manage national Call Centre for Customer Care and Prospect Enquires

 Maintain customer data capture rate at high lever

 Manage customer complaints

 Manage and monitor performance of CRM agencies.

3.Direct marketing calendar plan to effectively support product campaign launch

 Set up the CRM launch plan for national roll-out and lead project team to achieve targets with limited time and budgets

 Provide insightful campaign post evaluation for strategic planning needs

 Consumer communication ROI control

4.VIP consumer program

 Design and produce VIP club communication tools

 Plan and execute the club gift redemption program

 Monitor VIP customer database system;

 Help other departments to analyze the business and customer status regularly

Qualifications

  1. Education: University graduate with 5 years experience in CRM Management background.

  2. Required Background Characteristics

Good sense of service and responsibilities

Strong leadership ability and project management skills

Mature communication skills

Passionate with high energy.

Job: Marketing

Primary Location: Asia Pacific-CN-Shanghai

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 25 % of the Time

Job Number: 179664