The Estee Lauder Companies Associate Marketing Director in Shanghai, China

Associate Marketing Director

Brand: Bobbi Brown


A. Define brand & marketing objectives and strategies

  1. Define brand & marketing objectives and strategies to win in China

  2. Gain knowledge on consumer insight, be inspired.

  3. Closely monitor key competition activities and communication in the market to gain knowledge and gain competitive advantage.

B. Drives creativity and Innovation

  1. Work closely with regional team, propose new/revised concepts (TV, print, digital etc) that’s relevant for the local market

  2. China specific new product / new program proposal

C. Strives for excellence in execution

  1. Design Marketing Calendar, launch & leverage programs

  2. Plan and implement plans & actions focusing on quality & ROI

  3. Media analysis to improve media effectiveness and efficiency. Monitor pagination, quality of reproduction, etc.

  4. Propose and execute promotional/CRM/VM programs in accordance with Brand Objectives and channel differtiation.

  5. Regular KPI/ROI analysis to identify opportunities and area of improvement

  6. Monthly and annual product, GWP & promotional sets forecasting, in line with the brand retail target, supervise and improve team forecasting accuracy.

  7. Work very closely with the sales, education, PR and other corporate teams to have a integrated vision and action plan.

  8. Work closely with the new product registration team to ensure a smooth process of new product launch.

D. Budgeting

  1. Plan the annual and monthly marketing spending

  2. Control marketing spending within the budget

  3. Propose Pricing for new launch, regular pricing review to ensure a consistent

pricing strategy with regional team.


 Ambitious

Sets high standards. Sets challenging yet attainable goals. Takes calculated risks

 Strong communicator

Clearly communicates expectations. Can relate to a range of people. Knows how and when to adapt communication style to audience and objective, e.g. when to be directive and when to seek discussion and input.

 Persuasive and engaging

Knows how to get buy-in and build a network of support. Finds ways to overcome opposition. Can negotiate skillfully, winning concessions without damaging relationships.

 Genuinely interested in developing others

 Works cooperatively with peers, management, subordinates, and other departments

 Makes others feel valued

Listens attentively. Acknowledges the feelings, views, and contributions of others. Encourages participation in decision making.

 Seeks personal improvement and adapts behavior to feedback and experience

Open to exploring own limitations. Knows when to ask for help. Exhibits a sense of humor about own self and gracefully welcomes constructive criticism.

Job: Marketing

Primary Location: Asia Pacific-CN-Shanghai

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 10 % of the Time

Job Number: 181836