The Estee Lauder Companies Associate Marketing Director in Shanghai, China
Associate Marketing Director
Brand: Bobbi Brown
A. Define brand & marketing objectives and strategies
Define brand & marketing objectives and strategies to win in China
Gain knowledge on consumer insight, be inspired.
Closely monitor key competition activities and communication in the market to gain knowledge and gain competitive advantage.
B. Drives creativity and Innovation
Work closely with regional team, propose new/revised concepts (TV, print, digital etc) that’s relevant for the local market
China specific new product / new program proposal
C. Strives for excellence in execution
Design Marketing Calendar, launch & leverage programs
Plan and implement plans & actions focusing on quality & ROI
Media analysis to improve media effectiveness and efficiency. Monitor pagination, quality of reproduction, etc.
Propose and execute promotional/CRM/VM programs in accordance with Brand Objectives and channel differtiation.
Regular KPI/ROI analysis to identify opportunities and area of improvement
Monthly and annual product, GWP & promotional sets forecasting, in line with the brand retail target, supervise and improve team forecasting accuracy.
Work very closely with the sales, education, PR and other corporate teams to have a integrated vision and action plan.
Work closely with the new product registration team to ensure a smooth process of new product launch.
Plan the annual and monthly marketing spending
Control marketing spending within the budget
Propose Pricing for new launch, regular pricing review to ensure a consistent
pricing strategy with regional team.
Sets high standards. Sets challenging yet attainable goals. Takes calculated risks
Clearly communicates expectations. Can relate to a range of people. Knows how and when to adapt communication style to audience and objective, e.g. when to be directive and when to seek discussion and input.
Persuasive and engaging
Knows how to get buy-in and build a network of support. Finds ways to overcome opposition. Can negotiate skillfully, winning concessions without damaging relationships.
Genuinely interested in developing others
Works cooperatively with peers, management, subordinates, and other departments
Makes others feel valued
Listens attentively. Acknowledges the feelings, views, and contributions of others. Encourages participation in decision making.
Seeks personal improvement and adapts behavior to feedback and experience
Open to exploring own limitations. Knows when to ask for help. Exhibits a sense of humor about own self and gracefully welcomes constructive criticism.
Primary Location: Asia Pacific-CN-Shanghai
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 10 % of the Time
Job Number: 181836