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GLOBAL JOBS

The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.

Job Information

The Estee Lauder Companies E-Commerce Director in Shanghai, China

E-Commerce Director

Brand: Estée Lauder Companies

Description

PRINCIPLE OBJECTIVES:

A. Achieve brand online P&L:

  1. Achieve brand net sales and net operating profit target (both absolute and percentage) in each platform

  2. Improve OPEX spending efficiency and ROI

B. Business Analysis & Reporting:

  1. Analysis of sales, site performance, email / SMS campaigns and other marketing programs

  2. Ongoing analysis of key business metrics including classification and key item sales, site traffic, conversion analysis, email database growth and behavior, marketing programs such as search, content, and email marketing programs (segmentation) and performance to maximize sales

  3. Work closely with all corporate departments to provide a clear understanding of online marketing programs and promotions and all other all key issues

C. Improve acquisition traffic, conversion rate and retention rate

  1. Constantly audit and design a better user journey for different ecommerce platform

  2. Develop a better marketing story telling strategy to clearly differentiate with mass brands

  3. Direct and implement offline and online marketing programs such as online brand advertising campaigns, paid search, affiliate marketing, emails, etc to drive high ROI traffic

  4. Develop a complete consumer lifecycle retention eCRM programs including segmentation, communication, touch point and frequency and related offering strategy

  5. Manage sample inventory and online marketing offerings as it relates to samples at checkout, unique promo box offers or outside partner sampling programs

  6. Responsible for keeping track and updating monthly marketing calendars, sending correspondence with updates to vendors or internal team

  7. Create reports to analyze marketing results (monthly ad-tracking reports, email results, etc.)

  8. Track and analyze competitive beauty e-retailer landscape. Stay aware of e-communication trend and programs as they relate to the prestige beauty arena.

  9. Day to day contact for eCommerce vendors (i.e. design, search, email)

Qualifications

QUALIFICATIONS:

  1. Strong business background with overall P&L management experience

  2. Good marketing and trade marketing skill in MNCs

  3. Brand eCommerce management experience as a plus

  4. Strong analytical capability

  5. Excellent communications skills in English and Chinese, written and oral

  6. Experience in luxury and prestige industry related brand a plus

  7. Excellent interpersonal skills with strong adaptability into a dynamic environment

  8. Preferred to be creative with entrepreneurship spirit and can work independently

  9. Bachelor degree above in relevant major

  10. Open-minded and willing to learning

Job: Online / E-Commerce

Primary Location: Asia Pacific-CN-Shanghai

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 5 % of the Time

Job Number: 198689

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