The Estee Lauder Companies E-Commerce Manager in Shanghai, China
Brand: Estée Lauder Companies
Achieve brand site, bank, retail.com ,wechat channels net sales and profit.
Manage plans and execution of non-brand store in terms of merchandising, activity planning, customer service and logistic delivery.
Control and manage the related marketing agencies including creative, social, search agencies to create consumer engagement marketing programs especially campaign building ,page productions. etc.
Keep alignment with brand team to keep brand image and equity.
Business Analysis & Reporting:
Analysis of sales, site performance, CRM campaigns and marketing programs
Ongoing analysis of key business metrics including classification and key item sales, site traffic, conversion analysis, email database growth and behavior, marketing programs
Marketing & Operation:
Constantly improve site usability together creative agency and search agency.
Direct and implement regular merchandising event to generate more traffic and sales
Responsible for keeping track and discuss and align with Brand team to update monthly marketing calendars, sending correspondence with updates to business partners and agencies.
Create reports to analyze marketing results
Track and analyze competition in relative platform
CRM and Database Marketing:
1 track and optimize eCRM communications plans for site performance growth, retention & conversion.
2 Provide creative brief on CRM communication objectives, look and feel project timeline
Minimum 5 years experience at Ecommerce area in multinationals or Ecommerce agencies
Strong background in digital marketing is preferred
Excellent communications skills in English and Chinese, written and oral
Experience in prestige industry or cosmetics related brand a plus
Strong customer focus and knowledge in business.
Excellent interpersonal skills with strong adaptability into a dynamic environment
Preferred to be creative with entrepreneurship spirit and can work independently
Bachelor degree above in relevant major
Job: Online / E-Commerce
Primary Location: Asia Pacific-CN-Shanghai
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 5 % of the Time
Job Number: 1816973