The Estee Lauder Companies Senior Marketing Manager /Associate Marketing Director in Shanghai, China

Senior Marketing Manager /Associate Marketing Director

Brand: MAC


A. Define brand & marketing objectives and strategies

  1. Define brand & marketing objectives and strategies to win in China

  2. Gain knowledge on consumer insight, be inspired.

  3. Closely monitor key competition activities and communication in the market to gain knowledge and gain competitive advantage.

B. Drives creativity and Innovation

  1. Work closely with regional team, propose new/revised concepts (TV, print, digital etc) that’s relevant for the local market

  2. China specific new product / new program proposal

C. Strives for excellence in execution

  1. Design Marketing Calendar, launch & leverage programs

  2. Plan and implement plans & actions focusing on quality & ROI

  3. Media analysis to improve media effectiveness and efficiency. Monitor pagination, quality of reproduction, etc.

  4. Propose and execute promotional/CRM/VM programs in accordance with Brand Objectives and channel differtiation.

  5. Regular KPI/ROI analysis to identify opportunities and area of improvement

  6. Monthly and annual product, GWP & promotional sets forecasting, in line with the brand retail target, supervise and improve team forecasting accuracy.

  7. Work very closely with the sales, education, PR and other corporate teams to have a integrated vision and action plan.

  8. Work closely with the new product registration team to ensure a smooth process of new product launch.

D. Budgeting

  1. Plan the annual and monthly marketing spending

  2. Control marketing spending within the budget

  3. Propose Pricing for new launch, regular pricing review to ensure a consistent

pricing strategy with regional team.


Personal Characteristics

 Respected and enthusiastic leader

Draws others into enthusiastic commitment to the collective effort. Has a direction, energy, and passion. Inspires others to exceed expectations. Shapes the environment to foster a drive toward achievement, learning, and teamwork. Models behavior.

 Displays integrity and builds trust

Honors commitments. Takes responsibility for difficult decisions. Honest and behaves consistently with espoused values. Confronts unethical behavior.

 Emotionally even

Can manage emotions. Maintains calm and perspective in difficult situations.

 Self confident

Knows own strengths. Welcomes challenges. Willing to champion change even in the face of opposition.

 Optimistic and Perseveres

Rolls with the punches, seeing an opportunity rather than a set back. Sees others positively, expecting the best of them. Remains motivated despite adversity.

 Broad/strategic thinker

Identifies the implications of macro trends for the business. Can identify potential problems and opportunities both in the short and long term. Is able to identify critical concerns and prioritize.

 Seeks continual learning and is open-minded

Stays aware of macro trends (in industry, business, economy, society, policy, and regulations) and all aspects of the company’s business. Aggressively gathers information on a range of topics. Actively elicits different points of view and understands different perspectives.

 Innovative

Experiments with new concepts and approaches. Comes up with creative solutions to difficult problems.

 Ambitious

Sets high standards. Sets challenging yet attainable goals. Takes calculated risks

 Strong communicator

Clearly communicates expectations. Can relate to a range of people. Knows how and when to adapt communication style to audience and objective, e.g. when to be directive and when to seek discussion and input.

 Persuasive and engaging

Knows how to get buy-in and build a network of support. Finds ways to overcome opposition. Can negotiate skillfully, winning concessions without damaging relationships.

 Genuinely interested in developing others

 Works cooperatively with peers, management, subordinates, and other departments

 Makes others feel valued

Listens attentively. Acknowledges the feelings, views, and contributions of others. Encourages participation in decision making.

 Seeks personal improvement and adapts behavior to feedback and experience

Open to exploring own limitations. Knows when to ask for help. Exhibits a sense of humor about own self and gracefully welcomes constructive criticism.

Job: Marketing

Primary Location: Asia Pacific-CN-Shanghai

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 5 % of the Time

Job Number: 180240