The Estee Lauder Companies Senior Online Integration Manager in Shanghai, China

Senior Online Integration Manager

Brand: Estée Lauder



  • Develop effective annual online marketing plan and integrate with offline campaigns

a. Develop online advertising strategy to drive brand awareness, e.g. advertising/partnerships on key female websites, portal sites and SNS sites

b. Develop and manage media relationship focus on beauty and luxury platform, explore and drive consumer digital immersion to create iWOM

c. Develop and update online calendars

  • Develop deep understanding to key competitor online strategy and programs

  • Work with internal team and corporate Internet team to optimize the brand image and consumer interaction

  • Effectively manage key agencies (design, media, search, and database agency) to build strong partnership and ensure service quality and initiatives

  • Optimize online media investment effectively through clear tracking and summary to maximize sales

a. Develop and manage budgets for projects, monitor costs, and provide status reports on a regular basis

b. Provide cross-analysis of the results of online marketing programs, eg. advertising, and emailing, and the performance of key business metrics including site traffic, email database growth on a regular basis

  • Work closely with e-Commerce Manager and venders


  • Develop and implement online new customer recruitment programs, eg. online sampling and database marketing


  1. University graduate with minimum 5 years experience in digital marketing related field. Experience in luxury and prestige industry related brand is a plus

  2. Strong knowledge in digital marketing, database marketing and e-Commerce

  3. Proven digital marketing initiative and experience with successful campaigns

  4. Excellent analytical skills, good time management, and attention to details

  5. Fluent in English and Chinese

Job: Marketing

Primary Location: Asia Pacific-CN-Shanghai

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 5 % of the Time

Job Number: 181424