The Estee Lauder Companies Sr. E-Commerce Manager, Channel Expansion in Shanghai, China

Sr. E-Commerce Manager, Channel Expansion

Brand: Estée Lauder Companies Corporate Departments

Description

BRAND SITE

Brand site traffic planning

 Lead annual SEM media planning (by brand, by search engine by month etc.)

 Lead SEM implementation including setup on budget management process, operation working process and team setup

 Monitor and review on Brand Site traffic

Technology Operations

 Execute current brand site enhancement plan and coordinate with global team on operational problems

NEW INITIATIVES/PROJECTS

 Build China omni-channel roadmap

 Lead other projects which is in line with global ecommerce strategy such as Light App, etc.

BRAND ONLINE STRATEGY AND IMPLEMENTATION

Achieve brand online P&L:

 Achieve brand net sales and net operating profit target (both absolute and percentage) in each platform

 Improve OPEX spending efficiency and ROI

Business Analysis & Reporting:

 Analysis of sales, site performance, email / SMS campaigns and other marketing programs

 Ongoing analysis of key business metrics including classification and key item sales, site traffic, conversion analysis, email database growth and behavior, marketing programs such as search, content, and email marketing programs (segmentation) and performance to maximize sales

 Work closely with all corporate departments to provide a clear understanding of online marketing programs and promotions and all other all key issues

Improve acquisition traffic, conversion rate and retention rate

 Constantly audit and design a better user journey for different ecommerce platform

 Develop a better marketing story telling strategy to clearly differentiate with mass brands

 Direct and implement offline and online marketing programs such as online brand advertising campaigns, paid search, affiliate marketing, emails, etc to drive high ROI traffic

 Develop a complete consumer lifecycle retention eCRM programs including segmentation, communication, touch point and frequency and related offering strategy

 Manage sample inventory and online marketing offerings as it relates to samples at checkout, unique promo box offers or outside partner sampling programs

 Responsible for keeping track and updating monthly marketing calendars, sending correspondence with updates to vendors or internal team

 Create reports to analyze marketing results (monthly ad-tracking reports, email results, etc.)

 Track and analyze competitive beauty e-retailer landscape. Stay aware of e-communication trend and programs as they relate to the prestige beauty arena.

 Day to day contact for eCommerce vendors (i.e. design, search, email)

Qualifications

Strong business background with overall P&L management experience

Good marketing and trade marketing skill in MNCs

Brand eCommerce management experience as a plus

Strong analytical capability

Excellent communications skills in English and Chinese, written and oral

Experience in luxury and prestige industry related brand a plus

Excellent interpersonal skills with strong adaptability into a dynamic environment

Preferred to be creative with entrepreneurship spirit and can work independently

Bachelor degree above in relevant major

Open-minded and willing to learning

Job: Online / E-Commerce

Primary Location: Asia Pacific-CN-Shanghai

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 5 % of the Time

Job Number: 181431