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GLOBAL JOBS

The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.

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The Estee Lauder Companies Consumer Marketing Analytics Manager in Taiwan, China

Consumer Marketing Analytics Manager

Brand: Estée Lauder Companies

Description

  1. Consumer Insight (CI)
  • Developing insightsvia CRM and Consumer Insights and supporting the corporate and brand marketingfunctions.

  • Deliver on specialprojects as assigned by management. Deliverables include:

  • Planning and executing consumer/shopper research projects,integrating consumer insights into ongoing brand and innovation projects

  • Developing a strong interface with the Leadership team to injectconsumer/shopper insights in decision making processes

  • Developing leading edge consumer/shopper research approaches withparticular applications/added value to understand the cosmetic consumer/shopper

  • Developing and deploying insights into global and regionalprojects trying to leverage scale, aligning with other sub-regions

  • Aligning best proven practice with the global and regionalorganization

  • Collaborate with regional team to bring best practices to yourcountry

  1. CRM insights
  • Work with CorporateMarketing Director to define corporate CRM objectives and roadmap to deliverthe Regional CRM strategies

  • Provide planning andliaison support between the regional CRM team and local brand team

  • Support the businessreview process for multi-brand market specific topics to drive the achievementof CRM KPIs

  • Manage the relationshipand scope of work with the affiliate’s CRM agency to ensure proper support aregiven to the brands for CRM program execution

  • Support cross brands CRMmeeting to facilitate best practices sharing across the affiliate to deliverimprovement in CRM KPIs.

  • Work with the regionalCRM team to deliver CRM training in the affiliate and hosting of the annual CRMconference to build CRM knowledge in the organization

  • Provide consultation /support to Affiliate brand CRM teams regarding execution of consumer programs

  1. Marketinginsights
  • Leverage and deep dive Beaute and Kantar to inject consumer/shopper insights in decision making processes

  • Conductcompetitive analysis, and Competitortracking, etc.

  • Establishinsights where methodology needs to be fine-tuned to match the particularitiesof the Chinese cosmetic market environment

  1. Infrastructure and Analyticsleadership
  • Responsible for the affiliate’s CRMdata / system including the management of a customer database, usage of thedatabase tools by the business users and development of future CRM operationsystem

  • Work closely with AffiliateCorporate Online Manager to define data integration and reporting of Online andOffline consumer data

  • Set up the right tools andInfrastructure (working with region) to enable the smooth execution of campaignmanagement process in the brand context

  • Set up work processes to ensurecustomer data capture & campaign management is efficient at the local level

  • Identify local CRM analytics needsand drive the process of running analytics projects in collaboration with theregional CRM team to address business issues and opportunities

  • Ensure the local analytics needs arearticulated and presented to the regional CRM team and the insights from theregional analytics projects are interpreted and implemented

  • Responsible for driving propertracking and reporting of CRM KPIs, consolidating KPIs reports and campaignresponse tracking according to regional standards

  • Lead the brand teams to review and share results of the activities on the CRM calendar for further test, measure, learn & refine

Qualifications

Minimum Education level:

  • University Degree, preferably in Marketing

Minimum Years of Experience:

  • Minimum 10 years working experience

  • Minimum 5 years working experience in a similar capacity, preferably in the FMCG or cosmetic industry or with regional exposure Required Language Proficiency

  • Mandarin & English

Job: Marketing

Primary Location: Asia Pacific-Taiwan, China

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 195492

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