The Estée Lauder Companies Global Jobs

Marketing Manager, Clinique, Lab Series, Aramis Designer Fragrances, Travel Retail APAC

Brand: Clinique

Description

PRIMARY FUNCTION

• Help drive CLINIQUE, LAB SERIES and ADF Brands growth objectives in the Asia-Pacific Travel Retail Business and to create best in class Brand Experience at every point of consumer interaction

• Oversee the implementation of marketing calendar across the regions in TR APAC and the tracking of marketing activities.

• Provide marketing direction and support to the sales team in the execution of product launches, on counter re-promote initiatives and events.

• Manage operational effectiveness and contribution to achieve impactful execution at every counter.

• Engage in business analysis in order to drive business growth and manage inventory

• Develop and grow Marketing Executive in marketing skills and development

Product Launch Implementation

• Develop and execute New Product launch plans –plan and coordinate with functional stakeholders (Sales, Visual merchandising, Supply chain, NY Marketing team) on details of all launches

• Develop and implement the marketing calendar with clear objectives and guidelines. Plan and coordinate with Sales, Education and Visual Merchandising Team on the execution of Sales Promotions and Special Events

• Assist RMD in liaising with Demand Planning Team on the forecast and orders of new products, promotional sets, GWP, samples and demonstration products.

• Supply-chain Management of Products & Marketing Collaterals.

• Maintain close working relationship working with Sales team on tracking availability and usage of new products launches & promotional SKU’s, Point-of Sale collateral, GWP, samples, testers etc.

• Analysis and consolidation of sales results for launches & promotions

• Consolidate & analyze competitive benchmarking in the trade, and provide feedback to RMD

Product Category Management

• Formulation of TR sets strategy – pricing, mix, sizes, packaging and channel. Be the lead in initiating seasonal feedback within Marketing team.

• Manage stock allocation / order prioritization of franchise, new products and sets, with follow-up action to NY Marketing/Lachen/regions

• Sales tracking and performance evaluation of new products and sets after launch

• Consolidation of forecasts of Sell-in vs Sell Through for key launches

E-Commerce

• Spearhead and implement e-commerce strategy for APAC to meet brand goals and objectives

• Work closely with markets to develop and implement marketing and commercial plans to drive retail sales and significant online presence

• Develop and manage e-commerce sites on retailer platforms

• Analyze and measure campaign effectiveness

• Manage day to day operations for online campaigns

• Work with vendors and internal team to ensure campaign deliverables are implemented on time and within budget

Digital

• Develop and implement strategies to drive online traffic to e-commerce sites

• Analyze and measure campaign effectiveness

• Identify and analyze market trends and competitor activities online to develop recommendations for online strategies and campaigns

• Manage day to day operations for online campaigns

• Work with vendors and internal team to ensure campaign deliverables are implemented on time and within budget

Trade Marketing

• Work closely with RMD to identify opportunities and strengths by analyzing channel & sales fundamentals, go to market strategies, competitive benchmarks, sell through, commercial promotions and events effectiveness in the trade across the region

• Spearhead and work closely with Sales team to develop and implement trade promotion plans for key retailers in APAC to meet brand goals and objectives

Marketing Operations and Effectiveness

• Manage Marketing Executive/suppliers on development and production of collaterals, communications materials and supporting premiums

• Manage Marketing Executive on assortment and pricing processes

• To be key contact to obtain needed materials from brand, provide marketing materials to retailers and ASMs on their operational requirements

• Lead Sales cycle meeting preparation: marketing books, collateral information, domestic launch information etc.

• Maintain healthy stock status in Lachen by working with ASMs to ensure that saleables as well as promotional stocks are used based on marketing and sales forecast.

• Track specific marketing expenses to ensure spending within budget

Visual Merchandising

• Work with Visual Merchandising team to provide Marketing direction on execution of launches, promotions animations and events

• Work closely with VM to input orders for collaterals and tools based on regional requirements

Qualifications

REQUIREMENTS

• Marketing and Trade Marketing knowledge

• Understanding of FMCG or luxury market & consumer shopper behavior

• Travel Retail experience most preferred

• Must be highly entrepreneurial and numbers driven, possessing analytical skills

• Strong Commercial acumen

• Self-started individual who can demonstrate critical thinking skills and decision making

• Must be comfortable working in a fast paced and dynamic environment

• Ability to work with ambiguity

• Goal and results oriented

• Strong project management skills, and able to multi-task effectively across many projects and launches on time and in full

• Demonstrate skills in influencing, negotiation, planning and co-ordination in a matrix organization

• Able to work both collaboratively and independently

#APACTravelRetail

Job: Marketing

Primary Location: Asia Pacific-SG-01-Tanjong Pagar

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 25 % of the Time

Job Number: 1921341