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GLOBAL JOBS

The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.

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The Estee Lauder Companies Marketing Manager, Clinique, Lab Series, Aramis Designer Fragrances, Travel Retail APAC in Tanjong Pagar, Singapore

Marketing Manager, Clinique, Lab Series, Aramis Designer Fragrances, Travel Retail APAC

Brand: Clinique

Description

PRIMARY FUNCTION

  • Help drive CLINIQUE, LAB SERIES and ADF Brands growth objectives in the Asia-Pacific Travel Retail Business and to create best in class Brand Experience at every point of consumer interaction

  • Oversee the implementation of marketing calendar across the regions in TR APAC and the tracking of marketing activities.

  • Provide marketing direction and support to the sales team in the execution of product launches, on counter re-promote initiatives and events.

  • Manage operational effectiveness and contribution to achieve impactful execution at every counter.

  • Engage in business analysis in order to drive business growth and manage inventory

  • Develop and grow Marketing Executive in marketing skills and development

Product Launch Implementation

  • Develop and execute New Product launch plans –plan and coordinate with functional stakeholders (Sales, Visual merchandising, Supply chain, NY Marketing team) on details of all launches

  • Develop and implement the marketing calendar with clear objectives and guidelines. Plan and coordinate with Sales, Education and Visual Merchandising Team on the execution of Sales Promotions and Special Events

  • Assist RMD in liaising with Demand Planning Team on the forecast and orders of new products, promotional sets, GWP, samples and demonstration products.

  • Supply-chain Management of Products & Marketing Collaterals.

  • Maintain close working relationship working with Sales team on tracking availability and usage of new products launches & promotional SKU’s, Point-of Sale collateral, GWP, samples, testers etc.

  • Analysis and consolidation of sales results for launches & promotions

  • Consolidate & analyze competitive benchmarking in the trade, and provide feedback to RMD

Product Category Management

  • Formulation of TR sets strategy – pricing, mix, sizes, packaging and channel. Be the lead in initiating seasonal feedback within Marketing team.

  • Manage stock allocation / order prioritization of franchise, new products and sets, with follow-up action to NY Marketing/Lachen/regions

  • Sales tracking and performance evaluation of new products and sets after launch

  • Consolidation of forecasts of Sell-in vs Sell Through for key launches

E-Commerce

  • Spearhead and implement e-commerce strategy for APAC to meet brand goals and objectives

  • Work closely with markets to develop and implement marketing and commercial plans to drive retail sales and significant online presence

  • Develop and manage e-commerce sites on retailer platforms

  • Analyze and measure campaign effectiveness

  • Manage day to day operations for online campaigns

  • Work with vendors and internal team to ensure campaign deliverables are implemented on time and within budget

Digital

  • Develop and implement strategies to drive online traffic to e-commerce sites

  • Analyze and measure campaign effectiveness

  • Identify and analyze market trends and competitor activities online to develop recommendations for online strategies and campaigns

  • Manage day to day operations for online campaigns

  • Work with vendors and internal team to ensure campaign deliverables are implemented on time and within budget

Trade Marketing

  • Work closely with RMD to identify opportunities and strengths by analyzing channel & sales fundamentals, go to market strategies, competitive benchmarks, sell through, commercial promotions and events effectiveness in the trade across the region

  • Spearhead and work closely with Sales team to develop and implement trade promotion plans for key retailers in APAC to meet brand goals and objectives

Marketing Operations and Effectiveness

  • Manage Marketing Executive/suppliers on development and production of collaterals, communications materials and supporting premiums

  • Manage Marketing Executive on assortment and pricing processes

  • To be key contact to obtain needed materials from brand, provide marketing materials to retailers and ASMs on their operational requirements

  • Lead Sales cycle meeting preparation: marketing books, collateral information, domestic launch information etc.

  • Maintain healthy stock status in Lachen by working with ASMs to ensure that saleables as well as promotional stocks are used based on marketing and sales forecast.

  • Track specific marketing expenses to ensure spending within budget

Visual Merchandising

  • Work with Visual Merchandising team to provide Marketing direction on execution of launches, promotions animations and events

  • Work closely with VM to input orders for collaterals and tools based on regional requirements

Qualifications

REQUIREMENTS

  • Marketing and Trade Marketing knowledge

  • Understanding of FMCG or luxury market & consumer shopper behavior

  • Travel Retail experience most preferred

  • Must be highly entrepreneurial and numbers driven, possessing analytical skills

  • Strong Commercial acumen

  • Self-started individual who can demonstrate critical thinking skills and decision making

  • Must be comfortable working in a fast paced and dynamic environment

  • Ability to work with ambiguity

  • Goal and results oriented

  • Strong project management skills, and able to multi-task effectively across many projects and launches on time and in full

  • Demonstrate skills in influencing, negotiation, planning and co-ordination in a matrix organization

  • Able to work both collaboratively and independently

#APACTravelRetail

Job: Marketing

Primary Location: Asia Pacific-SG-01-Tanjong Pagar

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 25 % of the Time

Job Number: 1921341

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