The Estee Lauder Companies Applied Marketing Manager- Tom Ford, By Kilian, Frederic Malle and Le Labo in Toronto, Ontario
Applied Marketing Manager- Tom Ford, By Kilian, Frederic Malle and Le Labo
Brand: Tom Ford Beauty
To be responsible for the Tom Ford, Frederic Malle, By Kilian and Le Labo (TF/FM/BK/LL) brands by developing marketing strategies in alignment with the brand vision as set by the Brand Manager, developing fiscal year plans; nationally and by retailer, and delivering results; specifically increasing sales, growing market share and improving profitability. As the market place continues to evolve – this role and any decision-making must reflect a comprehensive understanding of the changing consumer, customer landscape and media environment and how the brands evolves with each.
1.Build and maintain close retailer relationships and work with Brand Manager to create a program cadence for each retail partner, including online.
2.Oversee the brand presence and overall ecommerce business for Canadian Online Retail partner websites. Partner with Social Media team to align on social strategy creation.
3.Be an analytical and strategic thinker to balance program planning and execution with post program reporting.
4.Have strong relationship building competencies in order to work closely with various stakeholders both internally and externally.
Conduct annual business review analyzing what worked, what didn’t and leverage findings to develop next fiscal’s marketing plans (nationally and by retailer) and annual spend allocation.
Work with Brand Manager on creation of Seasonal Presentations to Retailers & Field.
Work with North America and Global Creative to get the assets required for new launches, in store and online and partner with local vendors to produce.
Manage the execution of all promotional programs custom fitting them by retailer (requires knowledge of retailer levers, loyalty programs, VIP opportunities etc.). This includes launch planning and in-store / event execution.
Develop and maintain a process for tracking results from campaigns and events. Create an ROI tracking system.
Responsible for annual budget planning and monthly tracking (via marketing deck) including working with Finance and retailers to confirm spend, deductions, accuracy, etc.
Liaise with Customer Service team/ Operations team to ensure consistent follow-up on all projects for on-time shipment of collateral and product to support marketing programs.
Align Retailers to upcoming event / promo / launch / advertising information
Leverage available CRM data to understand consumer insights and make strategic decisions
Responsible for all forecasting to be completed in a timely manner and reviewing monthly the accuracy of: launch forecast grid, sample grid, special events grid, non-saleable grid, launch update and category marketing grids. Initiate and makes changes where needed.
Point person for category information: sku count, pricing and competitive analysis
Provides analysis of sku productivity by category, resulting in recommendations for gondolas / wall assortment as well as potential sku discontinuation.
Establish and cultivate relationship with NY cross functional teams to develop Canada specific programs and support materials needed.
Ecommerce / Social:
Partner with e-commerce team to drive retailer.com business to achieve sales and Brand goals (i.e. sales plan, rank, penetration etc.).
Develop and maintain marketing calendar for each retailer site
Develop new programs/content to grow retailer.com business through special programs, customer acquisition and retention.
Partner with retailers and local influencers to leverage social to build awareness in the market
Partner with corporate social media to develop a 360 Social strategy
Awareness of competitive activity in the retail environment, through print, digital and social
Awareness of social media executions for the brands and those engaged within the brand (i.e. Models, influencers etc.)
Partner with Brand Manager and Corporate Market Analyst on category reviews for the pertinent segments of business which involves thorough research on Canada trends, competition and consumer dynamics. Requires analysis, identification of opportunities and strategic recommendations.
Post-Secondary degree/diploma required.
5 years relevant work experience; preferably in the cosmetic /prestige industry.
Must be an excellent team player with the ability to build, foster and nurture relationships with members of the North America Marketing team and cross-functional teams.
Strategic thinker with an understanding of traditional, digital marketing and social media disciplines.
Must be highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through.
Ability to navigate and creatively leverage fast paced online digital / social media vehicles to drive connection with the target consumers.
Strong written and verbal communication skills. Ability to communicate complex ideas and processes in a simplified manner.
Must have strong skills in strategy and planning, budget management, operations, merchandising, and marketing. PR skills an asset.
Needs to be a creative, analytical thinker and problem solver and thrive in fast paced environment.
Strong computer skills. Knowledge of Photoshop, Adobe an asset
Bilingual in French- an asset
Primary Location: Americas-CA-ON-Toronto
Job Type: Standard
Job Number: 1715454