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The Estee Lauder Companies Corp. CRM & Analytics Assistant Manager in South Korea
Corp. CRM & Analytics Assistant Manager
Brand: Estée Lauder Companies
The Purpose of this role is to leverage CRM & data analytics to discover opportunities or solve business questions for ELCA Korea and its Brands. This role should deliver insightful and actionable analytics projects based on brand objectives and current context for brands leveraging cross functional data sources.
Identifying local CRM analytics needs and drive the process of running analytics and effectiveness projects in collaboration with the regional CRM team to address business issues and opportunities
Conduct campaign performance analysis (with standardized KPI and measurements) CRM campaigns.
Leverage a combination of insourced tools and external agencies to conduct analysis over consumer. Media, social digital and competitive databases to address specific business requirements and questions
Educate brand teams and facilitate best practices sharing across brands to foster the adoption of CRM practices in overall business processes
Develop cross brand analytics and insights based on consumer and market studies to support GM and brand teams.
Work collaboratively with other corporate and brand teams including Online and Marketing. Design analyses and reports that bring together different disciplines to address business issues
Manage local CRM vendor services / internal processes in terms of database management, analysis and implementation of CRM programs
Set up and deliver regular production KPI reports and executive dashboards for ongoing management review
Understand ELC Marketing goals, roadmap, current plans and projects
Understand the Regional and ELCA Korea business strategy
Support other corporate marketing initiatives and on-going projects. Conduct ad hoc analysis as requested by manager
Skills & Experience
5years of experience in CRM and consumer data analysis
Excellent analytical and data interpretation skills
Being able to multi-task and handle various projects simultaneously is essential
Project experience with ability to manage external agencies and internal IT teams
Good verbal and written communications skills
Have a collaborative work-style and results driven attitude
Experience in conducting end-user training is preferred
Knowledge in social/digital measurement and web analytics is a plus
Able to autonomously lead analytics projects from inception to conclusion
Understanding or experience in retail analytics would be advantageous
Broad / strategic thinker: Strong Analytical mind and Conceptual Thinking, Innovative
Strong Communicator: Persuasive and engaging, Work cooperatively with peers, management and other departments.
Primary Location: Asia Pacific-Korea, Republic of
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 10 % of the Time
Job Number: 1812080