The Estee Lauder Companies Manager, Regional Demand Planning in Singapore

Manager, Regional Demand Planning

Brand: Estée Lauder Companies


Purpose :

The role of a Regional Demand Planning Manager is to support the overall business, financial & supply chain management process by rigorous management of the demand signals for the various product types and customer channels. The Regional Demand Planning Manager works with the Regional Brand Management team in the management of the operational demand plan at the aggregate level. They will play a key role in the Sales Inventory and Operations Planning (SIOP) process by working with the multi-functional teams (namely Regional Supply Planning, Sales, Marketing and Finance) and the Affiliate Demand Planning team to assure tight alignment in the forecast (which will drive the supply, inventory & production plans) and financial plans.

Key Responsibilities :

  • Develop & facilitate the consensus forecast for the brand (across affiliates) based on statistical forecast and sales & marketing activities such as promotions (GWP, local sets) and new product launches across multiple brands

  • Become the valued business partner for the Regional Brand Lead & management team Forecast Development Process Managements:

  • Ensure the team (affiliate Demand Planners) is leveraging SAP Advanced Planning Optimizer (APO) to utilise the most optimal statistical forecast based on the SKUs demand profile

  • Ensure appropriate adjustments are done across affiliates based on sales trends, especially for new launches (gross forecast and cannibalizations)

  • Ensure robust process is in place to facilitate the forecast development of by SKU & aggregate forecast based on the brands intelligence from the multifunctional teams (eg incorporating latest promotion plans, in-market performance of the new launches, competitive activities, macro market trends, customers’ plans, trade inventory etc)

  • Ensure reasonability of forecast across affiliates based on final brand forecast (operational forecasts) at multiple levels of aggregation for the full time horizon by channels and by key accounts (if applicable)

  • Ensure robust process is in place to enable close collaboration with regional supply planning and brand & sales team to manage and shape demand especially during extended out of stocks situations

  • Ensure best practices across affiliates for forecast data preparation, develops an understanding of the used statistical forecast models (Note: intermediate knowledge & understanding of the statistical model is expected to help resolve basic affiliate planners’ needs . Leverage the regional & global COE for questions/clarifications)

  • Ensure best practices across affiliates to maintain the Demand Planning Attributes & Masterdata such as Characteristics Value Combinations (CVCs), Product lifecycle (PLC’s), Demand Type (DT), Strategic Indicator (SI), History Start Date (HSD) Forecast Alignment Process Managements:

  • Lead the regional branded SIOP meetings focusing on demand trends insights, building blocks assumptions, and share scenarios planning based on risks & opportunity assessments at the appropriate aggregate level (eg product families, product categories)

  • Ensure robust & standard process across affiliates as part of the Demand input meetings from multifunctional teams (Brand Sales, Marketing, Finance, Supply) by aggregating inputs which would have significant impacts on the sales plan to ensure that the most current and accurate market intelligence is incorporated into the demand plan.

  • Ensure robust & standard process across affiliates as part of the Demand Review in the monthly SIOP meetings, focus the team on key trends insights and focus the team’s energy on strategic areas which makes the biggest impact to the business (eg key assumptions which assumptions went right/wrong, key demand drivers insights, cannibalization learnings for reapplication, key building blocks assumptions

  • Lead the regional brand forecast vs LE reconciliation process and ensure the variance is within acceptable tolerance and the major differences are captured as part of the risks & opportunities

  • Conduct forecast sufficiency & reasonability checks across affiliate and share trends analysis insights and share recommendations KPI & Process Improvement Managements:

  • WFA – lead improvement plans across affiliates for the regional Brand via thorough root-cause analysis

  • Assess and develop the team (branded demand planners network) to become High Performing Organisation

  • Leverage the regional Demand Planning ACE (Academy & Centre of Excellence) networks to learn/share/reapply best practices to improve results

  • Ensure best practices are used for SAP & BI reporting analytics (Bias, Attainment, Waterfall etc) to correct forecast bias (ie minimize out of stocks / excess inventory) and improve consistency of attainment

  • Play the central role of COE for the region by connecting with the global COEs eg to drive process & tools adoptions, benchmark, develop & deploy standard best practices, drive best practices and best statistical forecasting tools adoptions, maximize the benefits of statistical forecasting models to improve WFA

  • Ensure best practices are used to conduct New Product pre & post launch analysis with brands and regional demand planning team and recommend actions for future launches based on historical insights (pipeline, sell-in velocity, cannibalization, execution excellence)

  • Conduct historical sales trend analysis at the regional brand level to establish key demand drivers for the SKUs/brands/market (leverage brand & consumer insights, category mix, sell-in & sell-through trends, external category/market trends) and collaborate with sales & marketing to adjust the forecast to ensure we deliver an unbiased forecast for the entire planning horizonKey Results/Measures:

  • Key KPI is WFA, Attainment & Bias should be at > target to deliver breakthrough Business Service, Inventory & CostOther in-process measures:

  • No significant under/over shipment bias (indicative of systemic process bias)

  • No significant out of stocks due to forecasting

  • No significant excess inventory due to forecasting

  • No significant airfreight due to forecasting



  • Advanced DP Skills Min (CLAS assessment) >6.5

  • Strong leadership & communication skills

  • Strong collaboration & influencing skills

  • Strong analytical skills required

  • Strong operate with discipline and bias for actions

  • Good strategic thinking and engagement

  • Good conflict management skills

  • Five years experience within the Supply Chain or Sales Planning process areas preferred

  • Good knowledge of Sales Strategy and Brand positioning preferred

  • Consumer Packaged Goods industry experience - a plus

  • Strong personal computer skills requiredEducation:

  • Bachelor’s Degree required

Job: Distribution/ Warehouse/ Logistics - Supply Chain

Primary Location: Asia Pacific-Singapore

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 10 % of the Time

Job Number: 1815825