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GLOBAL JOBS

The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.

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The Estee Lauder Companies Marketing Manager (M.A.C) - Singapore Affiliate in Singapore

Marketing Manager (M.A.C) - Singapore Affiliate

Brand: MAC

Description

RESPONSIBILITIES:

Lead marketing effort and execution by tailoring global marketing

strategies and initiatives to local needs to increase brand awareness and

market share while ensuring pillars of brand strategy and DNA are maintained.

Position based in Singapore and reports to Brand General Manager.

PRINCIPAL ACCOUNTABILITIES

  • Lead the development of 3-year product and consumer applied

marketing strategy for Singapore.

  • Facilitate the integration of consumer insights and foresights

into actionable strategic and tactical recommendations.

  • Develop semi-annual marketing business reviews to help

strategically guide the MAC brand and to provide actionable steps to impact

business; ensure information is shared among all cross-functional teams and

Regional/ International entities.

  • Provide regular reporting to Management and International/

Regional teams.

PRODUCT MARKETING

1.Calendar/ Programs

  • Tailor global calendar to local needs

  • Develop specific channel distribution strategy – FSS, DS, SMC,

Online

  • Identify local product and support needs based on market

specificities and communicate to Regional team.

  • Provide quarterly dollarized calendar reporting to Regional

Marketing team.

  1. Pricing
  • Facilitate new pricing strategy implementation

  • Develop semi-annual pricing review, with local competitive

dynamics; achieve consensus with International/ Regional Marketing and Finance.

  • Oversee new product pricing through IPS, facilitate agreement

between Local/ Regional Marketing and Sales

  1. COG
  • Ensure excellence of COG Management by defining and maintaining

the appropriate pricing and category/ business mix to meet COG targets;

continuously monitor COG and make adjustments as needed

  1. Forecasting/ SKU Management
  • Meet target mix of business

  • Review annual line edit developed by Global Marketing and

provide recommendations to meet local objectives

  • Work closely with local demand planner to manage forecasting of

limited life/ colour collections and collaterals to maximize sell-through/

minimize excess and lost sales

  • Tailor lineup/ business mix (with Regional approval) to

differentiate across channels (e.g. FSS, partner stores) and to build

relationships with retailers

  1. Analysis and Reporting
  • Provide sell-through reporting on new launches and basic

business to Management and Regional team

  • Review monthly sell-through reports to identify needs and

opportunities.

  • Prepare regular updates to Management and Regional/ International

teams on Singapore business trends based on syndicated panels

  • Develop semi-annual marketing business reviews integrating

competitive data to help strategically guide the MAC brand and to provide

actionable steps to impact business; ensure information is shared among all

cross-functional teams and Regional/ International entities

  1. Makeup services
  • Manage implementation of free and paid-for makeup services
  1. Collateral
  • Oversee ordering of collateral or via Local/ Regional production

when applicable

CONSUMER MARKETING

  1. CRM
  • Lead CRM initiatives for Singapore in conjunction with Local/

Regional Corporate CRM team

  • Develop the database segmentation and communication strategy and

oversee the execution of DM, mobile and email campaigns. - Ensure full

integration with other marketing activities

  1. Digital
  • Track and research digital, social and alternative media trends

in local market; identify local opportunities and submit creative requests to

Regional Marketing as needed

  1. Artist Relations
  • Oversee the following aspects: Artist Relations activities, PRO

membership, PRO tours/ Master classes.

  • Provide regular reporting to Management and International/

Global teams

  1. Online
  • Work closely with local corporate online team to develop a

yearly marketing calendar for brand online platforms

  • To input on the brand page creative / providing brand material

for upload to continue newness on platform

  • Provide regular reporting to Management and Regional teams
  1. Advertising
  • Plan and execute print, digital and outdoor media plan as

defined by global guidelines to support key launches / door openings

  • Submit creative requests to Regional Marketing as needed.

CONSUMER ENGAGEMENT/ INSIGHTS

  • Oversees and orchestrates Brands’ digital marketing, social

media, CI and paid media activities to create a consumer focused and consistent brand experience

  • Leads and integrates all earned, owned, and paid media and

communications across classic PR, ePR, Digital, and Social Media channels for the Brand

  • Uses CI-based insights to build programs to drive sales and

customer acquisition

  • Builds and manages the Brand’s influencer network, presence

through blogs, Facebook, and other strategically relevant Social platforms in partnership with Corporate

Digital/Social Media Manager

  • Leads digital/traditional media strategy development in line

with Regional direction

  • Ensures all consumer facing programs/offers are consistent with

the omni-channel expectations of our consumers

  • Develop marketing research strategy to gain insight on local

consumers in conjunction with International/ Regional teams; collaborate with

Corporate Market Research team to conduct studies/ surveys

  • Conduct semi-annual Artist roundtables to gain product and

consumer insights.

  • Adapt strategy based on results and translate into clear action

plans for each cross-functional department.

BRAND COMMUNICATIONS & INFLUENCER MANAGERMENT

  • Develop an influencer list and calendar of engagement for the FY

  • Create brand stories for local influencers (digital &

traditional) within Brand guidelines (co-developed and executed with Brand

Communications role where it exists)

  • Has insights of the market’s influencer marketing, inclusive of

identifying meaningful partnerships to support Brand and product goals.

  • To ensure that MAC has continuous SOV in the social media

community throughout the FY

AGENCY MANAGEMENT

  • Defines the role agencies should play in our go-to-market

strategy, including the appointment of partner agencies

  • Manages agency relationships, including day-to-day production,

as well as campaign budgets and schedules and overall expected results

CONSUMER FOCUS

  • Point person for Consumer Care

  • Ensures that Consumer is at the heart of product/channel

innovation and initiatives

  • Clear appreciation of new consumer recruitment needs and how to

for consumer retention

  • Work out a yearly CRM plan in line with marketing plan

  • Ensure information on consumer-affected issues is communicated

to the appropriate departments such as quality issues, risk management and

recurrent complaints

RETAIL EVENTS

  • Oversee development of the event strategy with aim to deliver on

expected sales KPIs

  • Submit event request forms to Regional Marketing/ International

Events teams

  • Establish and manage retail events calendar; ensure collection

forecasts are adequate to support event

  • Calculate ROI and submit feedback to Management and Regional/

International team

INSIGHTS AND COMMERCIAL DEVELOPMENT

  • Working with the Affiliate Corporate Marketing Lead to develop a

thorough omni-channel understanding of local consumer behaviors and preferences

  • Ensures available consumer, retail, shopper data are

appropriately analyzed and used for marketing decisions

  • Develop specific recommendations on how to grow the Brand’s

“always on my mind” awareness, as well as commercial activities that can

monetize these encounters with the Brand and ultimately drive sales and market

share

OTHER RESPONSIBILITIES

  • Manage all marketing-related budgets and ensure monthly

estimates are accurately met or accrued

  • Manage development of Marketing team – Marketing Executives x 2

  • Foster regular communication of marketing-related topics with

all relevant cross-functional teams

  • Present marketing strategy and calendar to Retailers, tailoring

presentation as needed.

  • Attend monthly Business Review Meeting to contribute to the

commentary around the brand performance

  • Prepare and present Marketing strategy and calendar at Sales

meeting.

  • Regularly conduct store visits

  • Attend and prepare for International/ Regional marketing and

business meetings.

  • Participate in regular meetings and conference calls with

Regional Marketing teams.

Qualifications

QUALIFICATION:

  • Degree or equivalent in Marketing, Media or Communications – ideally with specialization in Digital

Marketing and CRM

  • 7-8 years’ experience that includes CRM, online or digital media

consultancy/project management

  • Ideal candidate will combine operational expertise in

social/digital marketing, consumer insights and CRM/loyalty program execution

  • Additional experience in the following areas counts as a big

plus:

1) beauty industry

2) e-commerce

3) strong analytical

skills

4) operational CRM

experience

5) strong

communications and interpersonal skills

6) understanding of

web technologies involved in digital and social platforms

7) knowledge of search

engine optimization, including basic keyword search

  • This is an operational and entrepreneurial role, which requires

someone with a hands-on approach to business and strong perseverance

Job: Marketing

Primary Location: Asia Pacific-Singapore

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 1918845

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