The Estee Lauder Companies Online Manager, Singapore in Singapore

Online Manager, Singapore

Brand: Estée Lauder Companies Corporate Departments

Description

POSITION SUMMARY

The Manager, Online is responsible for jointly driving eCommerce for selected Brands in the identified country. Working with Affiliate, Regional and Global stakeholders, the incumbent will be primarily responsible for defining an eCommerce strategy and roadmap to increase brand awareness, improve online consumer engagement and drive site traffic, conversion and sales on our partner websites.

RESPONSIBILITIES

Business Intelligence

  • Develop short and long term eCommerce strategy and roadmap in line with Brand and Affiliate strategy.

  • Identify market opportunities to grow online revenue generating channels.

  • Analyse online marketing budget and online advertising spend by channel and Brand to maximize ROI.

  • Conduct competitive and market analysis.

  • Provide eCommerce education and advice to Brands and share best practices within the Region and Affiliates.

  • Online business P&L management.

Operational Effectiveness

  • Liaise with Global, Regional and Affiliate stakeholders to establish and manage eCommerce activities.

  • Build and maintain relationships and communication channels with Brands and Corporate teams.

  • Manage information and cross-functional communications to support better decision making.

  • Effectively communicate issues and learnings to key stakeholders.

  • Manage multiple vendor and agency relationships.

Tracking & Reporting

  • Conduct weekly or monthly business reviews with Brands and Affiliates.

  • Evaluate eCommerce campaign and spend effectiveness.

  • Analyze and explain site metrics trends and recommend analytics-driven changes to Brands.

Campaign Management

  • Plan, manage and execute eCommerce programs and campaigns across Affiliates.

  • Take ownership of Brands’ consolidated annual, quarterly and monthly campaign calendars.

  • Define business requirements, operational metrics and key performance indicators for campaign measurement.

  • Proactively identify and resolve issues and roadblocks that arise during the course of campaign execution.

  • Execute and analyse campaigns to ensure and maximize effectiveness and produce optimal ROI.

Project Management

  • Take business ownership of new site launches and functionality enhancements.

  • Key liaison between Brands, Affiliates and partner teams.

Qualifications

Work Experience:

  • At least 5 years’ experience in eCommerce or Online Marketing gained from a consumer-focused Brand, eCommerce provider or digital agency practice.

  • Experience with luxury or prestige industry related brands is a plus, but not mandatory.

  • Regional work experience would be viewed favourably.

  • Have experience on managing business P&L.

Attributes:

  • Able to work with people at all levels across the organisation.

  • Skilled at influencing opinion to accomplish business goals and objectives while maintaining strong interpersonal relationships.

  • Decisive, can make sound decisions in the face of pressure.

  • Extremely detail orientated with strong sense of work prioritisation.

  • Outgoing, proactive, fast-learning, independent and innovative.

  • Flexible and able to deal with ambiguity.

  • Able to work effectively with teams spread across multiple geographies and time zones.

Job: Online / E-Commerce

Primary Location: Asia Pacific-Singapore

Job Type: Standard

Schedule: Full-time

Job Number: 183877