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The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.

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The Estee Lauder Companies Senior Online Manager - Regional Online, SEA in Singapore

Senior Online Manager - Regional Online, SEA

Brand: Estée Lauder Companies


The Manager, SEA Online is responsible for driving Sephora eCommerce business for all ELC Brands across South-east Asia. Working with Affiliate and Regional stakeholders, the incumbent will be primarily responsible for defining an eCommerce strategy and roadmap to increase brand awareness, improve online consumer engagement and drive site traffic, conversion and sales on our partner websites.

Business Management

  • Develop short and long term eCommerce strategy and roadmap in line with Brand and Affiliate strategy.

  • Be the key liaison for Sephora stakeholders.

  • Own Sephora online business, at both Regional (SEA) and Operational (Affiliate) levels.

  • Own business prioritization: projects / brands / markets.

  • Manage P&L – including Plan / LE / R&O definition as well as NOP & OPEX spending.

  • Coordinate Online & Offline activities with the Retailer and Affiliate teams.

  • Identify market opportunities to grow online revenue generating channels

  • Analyze online marketing budget and online advertising spend by channel and Brand to maximize ROI

  • Conduct competitive and market analysis

  • Provide eCommerce education and advice to Brands and share best practices within the Region and Affiliates

Operational Effectiveness

  • Liaise with Global and Regional stakeholders to establish and manage eCommerce activities

  • Build and maintain relationships and communication channels with Brands and Corporate teams

  • Manage information and cross-functional communications to support better decision making

  • Effectively communicate issues and learnings to key stakeholders

  • Manage multiple vendor and agency relationships

Tracking & Reporting

  • Conduct weekly or monthly business reviews with Brands and Affiliates

  • Evaluate eCommerce campaign and spend effectiveness

  • Analyze and explain site metrics trends and recommend analytics-driven changes to Brands

Campaign Management

  • Plan, manage and execute eCommerce programs and campaigns across Affiliates

  • Take ownership of Brands’ consolidated annual, quarterly and monthly campaign calendars

  • Define business requirements, operational metrics and key performance indicators for campaign measurement

  • Proactively identify and resolve issues and roadblocks that arise during the course of campaign execution

  • Execute and analyze campaigns to ensure and maximize effectiveness and produce optimal ROI

Project Management

  • Take business ownership of new site launches and functionality enhancements

  • Key liaison between Brands, Affiliates and partner teams


Work Experience:

  • At least 5 years’ experience in eCommerce or Online Marketing gained from a consumer-focused Brand, eCommerce provider or digital agency practice

  • Experience with beauty, luxury or prestige industry related brands is a plus

  • Regional work experience would be viewed favorably


  • Able to work with people at all levels across the organization

  • Skilled at influencing opinion to accomplish business goals and objectives while maintaining strong interpersonal relationships

  • Decisive, can make sound decisions in the face of pressure

  • Extremely detail orientated with strong sense of work prioritization

  • Outgoing, proactive, fast-learning, independent and innovative

Job: Online / E-Commerce

Primary Location: Asia Pacific-Singapore

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 197590