The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.
The Estee Lauder Companies Senior Online Manager - Regional Online, SEA in Singapore
Senior Online Manager - Regional Online, SEA
Brand: Estée Lauder Companies
The Manager, SEA Online is responsible for driving Sephora eCommerce business for all ELC Brands across South-east Asia. Working with Affiliate and Regional stakeholders, the incumbent will be primarily responsible for defining an eCommerce strategy and roadmap to increase brand awareness, improve online consumer engagement and drive site traffic, conversion and sales on our partner websites.
Develop short and long term eCommerce strategy and roadmap in line with Brand and Affiliate strategy.
Be the key liaison for Sephora stakeholders.
Own Sephora online business, at both Regional (SEA) and Operational (Affiliate) levels.
Own business prioritization: projects / brands / markets.
Manage Sephora.com P&L – including Plan / LE / R&O definition as well as NOP & OPEX spending.
Coordinate Online & Offline activities with the Retailer and Affiliate teams.
Identify market opportunities to grow online revenue generating channels
Analyze online marketing budget and online advertising spend by channel and Brand to maximize ROI
Conduct competitive and market analysis
Provide eCommerce education and advice to Brands and share best practices within the Region and Affiliates
Liaise with Global and Regional stakeholders to establish and manage eCommerce activities
Build and maintain relationships and communication channels with Brands and Corporate teams
Manage information and cross-functional communications to support better decision making
Effectively communicate issues and learnings to key stakeholders
Manage multiple vendor and agency relationships
Tracking & Reporting
Conduct weekly or monthly business reviews with Brands and Affiliates
Evaluate eCommerce campaign and spend effectiveness
Analyze and explain site metrics trends and recommend analytics-driven changes to Brands
Plan, manage and execute eCommerce programs and campaigns across Affiliates
Take ownership of Brands’ consolidated annual, quarterly and monthly campaign calendars
Define business requirements, operational metrics and key performance indicators for campaign measurement
Proactively identify and resolve issues and roadblocks that arise during the course of campaign execution
Execute and analyze campaigns to ensure and maximize effectiveness and produce optimal ROI
Take business ownership of new site launches and functionality enhancements
Key liaison between Brands, Affiliates and partner teams
At least 5 years’ experience in eCommerce or Online Marketing gained from a consumer-focused Brand, eCommerce provider or digital agency practice
Experience with beauty, luxury or prestige industry related brands is a plus
Regional work experience would be viewed favorably
Able to work with people at all levels across the organization
Skilled at influencing opinion to accomplish business goals and objectives while maintaining strong interpersonal relationships
Decisive, can make sound decisions in the face of pressure
Extremely detail orientated with strong sense of work prioritization
Outgoing, proactive, fast-learning, independent and innovative
Job: Online / E-Commerce
Primary Location: Asia Pacific-Singapore
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 197590