The Estee Lauder Companies BB&JM&LM Brand Manager in Turkey

BB&JM&LM Brand Manager

Brand: Bobbi Brown

Description

Accountabilities:

  1. Ensures Customer Growth

§ Manages Operational Effectiveness

§ Improves Business Processes

§ Leads and Develops People

§ Ensures Customer Growth

§ Promotes and Protects Brand Identity

§ Ensures that brand image and position are properly maintained in people and materials, in accordance with corporate standards.

§ Ensures consistent interpretation of brand global objectives and strategies.

§ Represents brand in a professional and positive manner when interacting with staff, customers, business partners, and representatives of advertising agencies, the press, and government.

§ Monitors for appropriate implementation of brand identity tools. Ex: merchandising guidelines, media positioning, catalog advertising, product assortment, sales staffing, and store/site selection.

§ Works closely with affiliate PR and Advertising to ensure that brand objectives are clearly understood. Develops and periodically re-evaluates campaign.

§ Ensures that regions are provided with ongoing brand training.

§ Building business partnerships

§ Creates and maintains a network of cooperative relationships with business partners and key customers.

§ Negotiates yearly sales targets for brand with distribution.

§ Seeks guidance, review, and input from General Managers and Regional VPs to negotiate counter/store site selection with business partners. Final decision lies with the General Manager.

§ Manages Operational Effectiveness

§ Achieves budgeted sales and profitability goals for assigned markets

§ Developing goals, budgets, and plans

§ Works with regional Brand VPs and affiliate GMs to:

§ Consider global brand objectives to set challenging yet attainable brand sales and profit goals for the affiliate

§ Consider global brand guidelines and offerings to develop marketing and sales strategies to maximize sell-through

§ Formulate brand marketing objectives and programs for the affiliate

§ Make product selection, assortment, and pricing decisions

§ Makes decisions on promotions items (including collateral) and creative concepts

§ Develop marketing and media plans, calendars, and tools

§ Develop Sales objectives, plans, and programs

§ Develop plans for Training, Merchandizing, Store Design, and PR

§ Communicates proposed deviations from global marketing guidelines and offerings to Regional Brand VP.

§ Collaborates with Regional Brand VP to work with

§ Brand Marketing, Product Council, and Labs to develop products exclusive to market

§ Brand Marketing, Creative, Visual Merchandizing, and Packaging to develop promotional items, creative concepts, and packaging specific for market

§ Global Communication to develop communications specific for market

§ Works with Regional Trainers, Brand Education in New York, and the Regional Brand VP to coordinate development of TR training tools.

§ Goal, budget, and plan execution

§ Ensures strong execution of brand marketing and media plans/calendars and major launches.

§ Prioritizes key issues and allocates resources based on need.

§ Leads activities associated with new door and market launches.

§ Ex: choosing space and location, registering and forecasting products, ordering testers, designing counters, hiring and training personnel, and developing the marketing calendar and launch plan

§ Works with Regional Brand VP to ensure that affiliate receives products, promotional material (including collateral) art work, and other support within timelines.

§ Responsible for forecasting new products and promotional materials in coordination with brand Forecasting Manager (NY), Marketing Services (NY), and the Regional Brand VP.

§ Interfaces with Regional Forecasting Managers to ensure that correct weighted product mix and current sales objectives are reflected in saleable product forecast.

§ Oversees forecasts to ensure planning accuracy and appropriate inventory levels. Develops plans to reduce excess inventory levels.

§ Develops sales cycle material (or appropriate materials for support at point-of-sale) for sales force to meet specific distribution channel requirements.

§ Assists sales management in key customer contact to follow up promotional efforts and keep informed of sales-force needs.

§ Reviews monthly brand data and budget results with Finance and Regional Brand VP to proactively remedy potential problems. Agrees upon adjustments.

§ Manages brand advertising and promotional budget.

§ Coordinates field execution and provides feedback to Regional Brand VP.

§ Leads team to develop trade presentations and strong sell-through systems.

§ Ensures that no grey market is created. Solves grey-market issues.

§ Conducts post launch evaluation analysis of major programs.

§ Improves Business Processes

§ Identifying Opportunities

§ Collaborates with Regional Brand VP to identify opportunities for

§ streamlining operations, reducing costs, and implementing financial and management technologies to enhance efficiency of brand operations

§ cooperative initiatives across region for brand (Ex: marketing, promotions, business partner contacts, process improvements)

§ cooperative initiatives across brands in affiliate

§ Evaluates competitive challenges for brand and identifies opportunities for growth and profit enhancement.

§ Monitors competitive activity and trends in markets, customers, products, prices, and channels

§ Conducts P&L analysis by door

§ Identifies opportunities and risks, provides feedback to Regional Brand VP, and develops recommendations and initiatives

§ Leads and Develops People

§ Provides leadership, guidance, and management to brand staff.

§ Articulates a compelling mission – a compelling mission beyond the day-to-day tasks – in a way that inspires others to follow.

§ Acts with integrity – honors commitments, takes responsibility for decisions, and behaves consistently.

§ Establishes high workplace operating standards and values.

§ Sets performance objectives for direct reports.

§ Provides direction. Clearly communicates priorities and required results.

§ Provides coaching, constructive feedback, development opportunities, and recognition to direct reports and key distributor personnel as appropriate.

§ Works with General and Human Resource Managers to ensure appropriate staffing and establish performance management and development initiatives.

§ Sets and communicates high expectations with brand staff.

§ Identifies opportunities to develop high potential staff through involvement in new projects, expanded accountabilities, promotions, and/or transfers.

§ Ensures proper training of all point-of-sale, area management, and office personnel.

§ Ensures that strengths and skills of personnel are developed; monitors training with further coaching and counseling as needed

§ Influences others to achieve difficult goals.

§ Resolves conflicts and negotiates win-win solutions.

§ Shapes environment to foster open communication and teamwork.

§ Elicits diverse points of view.

§ Acknowledges views and contributions of others.

§ Maintains appropriate communication within and between the different functional areas of the brand, within the region, and with New York headquarters.

§ Makes final decisions in the hiring process of all brand personnel and provides input in recruiting key distributor personnel

Qualifications

Accountabilities:

  1. Ensures Customer Growth

§ Manages Operational Effectiveness

§ Improves Business Processes

§ Leads and Develops People

§ Ensures Customer Growth

§ Promotes and Protects Brand Identity

§ Ensures that brand image and position are properly maintained in people and materials, in accordance with corporate standards.

§ Ensures consistent interpretation of brand global objectives and strategies.

§ Represents brand in a professional and positive manner when interacting with staff, customers, business partners, and representatives of advertising agencies, the press, and government.

§ Monitors for appropriate implementation of brand identity tools. Ex: merchandising guidelines, media positioning, catalog advertising, product assortment, sales staffing, and store/site selection.

§ Works closely with affiliate PR and Advertising to ensure that brand objectives are clearly understood. Develops and periodically re-evaluates campaign.

§ Ensures that regions are provided with ongoing brand training.

§ Building business partnerships

§ Creates and maintains a network of cooperative relationships with business partners and key customers.

§ Negotiates yearly sales targets for brand with distribution.

§ Seeks guidance, review, and input from General Managers and Regional VPs to negotiate counter/store site selection with business partners. Final decision lies with the General Manager.

§ Manages Operational Effectiveness

§ Achieves budgeted sales and profitability goals for assigned markets

§ Developing goals, budgets, and plans

§ Works with regional Brand VPs and affiliate GMs to:

§ Consider global brand objectives to set challenging yet attainable brand sales and profit goals for the affiliate

§ Consider global brand guidelines and offerings to develop marketing and sales strategies to maximize sell-through

§ Formulate brand marketing objectives and programs for the affiliate

§ Make product selection, assortment, and pricing decisions

§ Makes decisions on promotions items (including collateral) and creative concepts

§ Develop marketing and media plans, calendars, and tools

§ Develop Sales objectives, plans, and programs

§ Develop plans for Training, Merchandizing, Store Design, and PR

§ Communicates proposed deviations from global marketing guidelines and offerings to Regional Brand VP.

§ Collaborates with Regional Brand VP to work with

§ Brand Marketing, Product Council, and Labs to develop products exclusive to market

§ Brand Marketing, Creative, Visual Merchandizing, and Packaging to develop promotional items, creative concepts, and packaging specific for market

§ Global Communication to develop communications specific for market

§ Works with Regional Trainers, Brand Education in New York, and the Regional Brand VP to coordinate development of TR training tools.

§ Goal, budget, and plan execution

§ Ensures strong execution of brand marketing and media plans/calendars and major launches.

§ Prioritizes key issues and allocates resources based on need.

§ Leads activities associated with new door and market launches.

§ Ex: choosing space and location, registering and forecasting products, ordering testers, designing counters, hiring and training personnel, and developing the marketing calendar and launch plan

§ Works with Regional Brand VP to ensure that affiliate receives products, promotional material (including collateral) art work, and other support within timelines.

§ Responsible for forecasting new products and promotional materials in coordination with brand Forecasting Manager (NY), Marketing Services (NY), and the Regional Brand VP.

§ Interfaces with Regional Forecasting Managers to ensure that correct weighted product mix and current sales objectives are reflected in saleable product forecast.

§ Oversees forecasts to ensure planning accuracy and appropriate inventory levels. Develops plans to reduce excess inventory levels.

§ Develops sales cycle material (or appropriate materials for support at point-of-sale) for sales force to meet specific distribution channel requirements.

§ Assists sales management in key customer contact to follow up promotional efforts and keep informed of sales-force needs.

§ Reviews monthly brand data and budget results with Finance and Regional Brand VP to proactively remedy potential problems. Agrees upon adjustments.

§ Manages brand advertising and promotional budget.

§ Coordinates field execution and provides feedback to Regional Brand VP.

§ Leads team to develop trade presentations and strong sell-through systems.

§ Ensures that no grey market is created. Solves grey-market issues.

§ Conducts post launch evaluation analysis of major programs.

§ Improves Business Processes

§ Identifying Opportunities

§ Collaborates with Regional Brand VP to identify opportunities for

§ streamlining operations, reducing costs, and implementing financial and management technologies to enhance efficiency of brand operations

§ cooperative initiatives across region for brand (Ex: marketing, promotions, business partner contacts, process improvements)

§ cooperative initiatives across brands in affiliate

§ Evaluates competitive challenges for brand and identifies opportunities for growth and profit enhancement.

§ Monitors competitive activity and trends in markets, customers, products, prices, and channels

§ Conducts P&L analysis by door

§ Identifies opportunities and risks, provides feedback to Regional Brand VP, and develops recommendations and initiatives

§ Leads and Develops People

§ Provides leadership, guidance, and management to brand staff.

§ Articulates a compelling mission – a compelling mission beyond the day-to-day tasks – in a way that inspires others to follow.

§ Acts with integrity – honors commitments, takes responsibility for decisions, and behaves consistently.

§ Establishes high workplace operating standards and values.

§ Sets performance objectives for direct reports.

§ Provides direction. Clearly communicates priorities and required results.

§ Provides coaching, constructive feedback, development opportunities, and recognition to direct reports and key distributor personnel as appropriate.

§ Works with General and Human Resource Managers to ensure appropriate staffing and establish performance management and development initiatives.

§ Sets and communicates high expectations with brand staff.

§ Identifies opportunities to develop high potential staff through involvement in new projects, expanded accountabilities, promotions, and/or transfers.

§ Ensures proper training of all point-of-sale, area management, and office personnel.

§ Ensures that strengths and skills of personnel are developed; monitors training with further coaching and counseling as needed

§ Influences others to achieve difficult goals.

§ Resolves conflicts and negotiates win-win solutions.

§ Shapes environment to foster open communication and teamwork.

§ Elicits diverse points of view.

§ Acknowledges views and contributions of others.

§ Maintains appropriate communication within and between the different functional areas of the brand, within the region, and with New York headquarters.

§ Makes final decisions in the hiring process of all brand personnel and provides input in recruiting key distributor personnel

Job: Marketing

Primary Location: Europe, Middle East, Africa-Turkey

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 183678