The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.
The Estee Lauder Companies Online Assistant in Turkey
Brand: Estée Lauder Companies
Holds primaryaccountability for developing and implementing Online and Digital objectives,plans and programs for the Affiliate Brands. This includes creation of Online Marketing Calendar, SEM/SEO, Digitaladvertising. Effectively management and maintenance of brand e-comm sites. Ensures, coordinates and follows-up one-commerce execution. Evaluates results andprovides feedback to Online Brand manager. Provides stronf support all Affiliate Brands in terms of Social andDigital Media management.
3.Email Marketing Support
Manage sample inventory and online marketingofferings as it relates to samples at checkout, unique promo box offers oroutside partner sampling programs.
Responsible for keeping track andupdating monthly marketing calendars, sending correspondence with updates toexternal partners and internal team
Create reports to analyse marketingresults. Run analysis of sales, traffic and conversion.
Coordination of digital marketingcalendars with regional and affiliate brand teams.
Agency relationships for SEM, SEO anddigital ads.
Montly AOB reporting
Provide general support to thecorporate online director/manager.
Responsible for asset collectionbetween the Online group and Marketing Dept. to coordinate new product launchinformation, visuals and copy transcription into web database / productmanagement system (.NET tool).
Responsible for the update of therefresh schedule and Brand online sales & marketing calendar for Brand siteas well as all Retail Partners; including product launch activation dates andchanges managed via .NET.
Assist with content doc creation formonthly refreshes and digital production agency.
Create and manage updates on allproduct launches in new product worksheet, including changes to, launch dates,product metrics, shade and product names as well suggested retail price.
Manage online gift sets, includingallocation and photography
Regular Update of interactivetools (skintype tools, foundation finderetc) in line with relevant product launches
Maintain accurate store listings andlocal events online.
Ensure the correct implementation fortracking tags on the web site in coordination with regional engineering teamand external partners
Responsible for e-comm pre-launchpreparations: Translations, video content creation and testing process’.
3. EmailMarketing Support
Provide brief to agency onobjectives, look and feel and project timeline
Manage the featured email assettransfer to design firm and testing
Create all ad track links as neededfor email analysis and sell thru tracking.
Set-up and track all offer codes usedin-conjunction with emails and online offers. Ensure accurate data entry into.NET to manage such offers and track for usage rates. choices to Brand manager.Reviews choice of media with Brand manager and makes specific recommendationsas necessary.
1-2 years of relevant product marketing, online/e-commerce related experience, preferably in the cosmetics/fragrance business (in a similar or related industry)
Digital Advertising (Paid Media) knowledge; SEO/SEM, Performance/ ReMarketing, Paid Social, Email marketing
E-commerce knowledge; Basic KPIs (conversion, traffic, bounce and abandon rates)
Strong analytical skills; the ability to identify critical concerns and prioritize; problem-solving abilities
The ability to handle a multitude of projects and issues at one time
Excellent team player and interpersonal skills; the ability to interact with all levels within an organization
Self-motivation; High energy level; the ability to work independently
An interest in learning and the ability to integrate information to identify the implications of macro trends for the business.
An open-mindedness. Actively elicits different points of view and understands different perspectives
Job: Online / E-Commerce
Primary Location: Europe, Middle East, Africa-Turkey
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 198926