The Estee Lauder Companies Consumer Engagement Manager - La Mer in Taiwan
Consumer Engagement Manager - La Mer
Brand: La Mer
-Hold primary accountability for developing and implementing marketing objectives, plans and programs for Brand products.
-Reinforce brand image and establish the leading position in luxury skin care industry
Extend job function to overlook sales operation during the absence of Sales manager. Supervise and communicate with field staff to develop program for VIPs
Work with Brand General manager to develop marketing and sales objectives, plans and budgets
Consider global Brand objectives and offerings, and local market/ competitive trends to make product selection, promotions, positioning, advertising and media planning.
Analyze the business, evaluate competitive challenges, and identify opportunities for growth
Ensure strong execution of marketing plans and major launches
Oversee forecasts to ensure planning accuracy and appropriate inventory levels. Recommend plans to reduce excess inventory levels
Maintain close contact with Training & PR on current and upcoming programs to assure proper focus and accurate information
Interface with sales force and visit stores on a periodic basis. Review complaints and suggestions relative to assigned products.
Identify opportunities utilizing new creative approaches and develop initiatives.
Provide leadership, guidance and management to staff
Clearly communicate priorities and required results with team
Maintain appropriate communication with different functional areas of the brand, and with the region and New York when required
University graduate or above.
10 years of marketing experience, preferably in the cosmetics business.
- Experiences of local (Taiwan) market is a must
Proficiency communication in Mandarin
English: Written and spoken fluently
Strong analytical skills; the ability to identify critical concerns and prioritize; problem-solving abilities
Organization and an orientation to detail
Primary Location: Asia Pacific-Taiwan
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 1817848