The Estee Lauder Companies Digital/ Social/ PR Manager - Estee Lauder in Taiwan

Digital/ Social/ PR Manager - Estee Lauder

Brand: Estée Lauder - Brand

Description

Principal Objectives

Communicates the Estēe Lauder Brand Platform of Authority, Authenticity, Innovation, Style and Luxury through all messages and imagery.Develops strong relationships and acts as an authoritative source of information to beauty and mainstream consumer journalists.

Accountabilities

  • Follows PR plan for Global Communications projects and works closely with Global Communications team to meet quality/image standards.

  • Secures media placements in beauty publications mainstream consumer press (newspapers, magazines, radio, television) and online outlets – beauty blogs, podcasts, e-zones etc - based on press events, launch parties, press release mailings, press conferences/briefings and one-on-one presentations/interviews.

  • Builds an on-going relationship with both the beauty and mainstream consumer press to ensure timely, accurate, positive and continuous press coverage.Keeps the press informed of new product developments and fulfills media requests for product samples/information/interviews.

  • Proactively develops and pitches story ideas that will enhance the brand’s image.

  • Acts as local spokesperson with the press on Estēe Lauder brand issues (and on Corporate issues as needed) in conjunction with Brand General Manager.

  • Monitors the quantity and quality of press coverage and provides ongoing analyses and key press clips to New York with English translations as necessary

  • Plan and control annual PR budget

Qualifications

BACKGROUND

Education

University graduate or above.

Work Experience

At least 7years of working experience, preferably in cosmetics industry or PR agency

Professional Skills

  • Proven ability to handle a multitude of projects and issues at one time

  • Strong planning and execution skills

  • Be a PR-savvy individual and have good journalistic instincts.

  • Able to deliver quantifiable publicity results and have established connections in the media, or the experience necessary to make them quickly.

Language

English: Written and spoken fluently

Personal Characteristics

  • Pro-active, creative mind-set, and be willing to think “outside the box”,

  • Sense of style, be attentive to detail and be interested in fashion, beauty and magazines.

  • Stay on top of the latest trends in food, travel, beauty, lifestyle and fashion

  • Must have excellent writing and public speaking skills in native language.

Job: Communications / Public Relations

Primary Location: Asia Pacific-Taiwan

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 1817346