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GLOBAL JOBS

The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.

Job Information

The Estee Lauder Companies Marketing Manager - La Mer in Taiwan

Marketing Manager - La Mer

Brand: La Mer

Description

Principal Objectives

-Hold primary accountability for developing and implementing marketing objectives, plans and programs for Brand products.

-Reinforce brand image and establish the leading position in luxury skin care industry

Accountabilities

  • Extend job function to overlook sales operation during the absence of Sales manager. Supervise and communicate with field staff to develop program for VIPs

  • Work with Brand General manager to develop marketing and sales objectives, plans and budgets

  • Consider global Brand objectives and offerings, and local market/ competitive trends to make product selection, promotions, positioning, advertising and media planning.

  • Analyze the business, evaluate competitive challenges, and identify opportunities for growth

  • Ensure strong execution of marketing plans and major launches

  • Oversee forecasts to ensure planning accuracy and appropriate inventory levels. Recommend plans to reduce excess inventory levels

  • Maintain close contact with Training & PR on current and upcoming programs to assure proper focus and accurate information

  • Interface with sales force and visit stores on a periodic basis. Review complaints and suggestions relative to assigned products.

  • Identify opportunities utilizing new creative approaches and develop initiatives.

  • Provide leadership, guidance and management to staff

  • Clearly communicate priorities and required results with team

  • Maintain appropriate communication with different functional areas of the brand, and with the region and New York when required

Qualifications

BACKGROUND

Education

University graduate or above.

Work Experience

  • 10 years of marketing experience, preferably in the cosmetics business.

  • Team-lead experience

Professional Skills

  • Experiences of local (Taiwan) market is a must

Language

Proficiency communication in Mandarin

English: Written and spoken fluently

Personal Characteristics

  • Strong analytical skills; the ability to identify critical concerns and prioritize; problem-solving abilities

  • Creative/innovative thinking

  • Organization and an orientation to detail

Job: Marketing

Primary Location: Asia Pacific-Taiwan

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 1817848

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