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GLOBAL JOBS

The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.

Job Information

The Estee Lauder Companies Marketing Manager - Origins in Taiwan

Marketing Manager - Origins

Brand: Origins

Description

PrincipalObjectives

-Hold primary accountability for developing and implementing marketing

objectives, plan

and program, including product

selection/forecasting, promotions, positioning, and

consumer

engagement.

-Ensure, coordinate

and follows-up on field execution. Evaluate results and provide feedback

to Brand

manager.

  • Communicates Brand Platform of Authority,

Authenticity, Innovation and Storytelling

through all messages and imagery. Develops strong

relationships and acts as an

authoritative source of information to beauty and

mainstream consumer journalists.

Accountabilities

­

Ensure Customer and Market Growth

Ÿ Work with Brand manager to develop marketing and digital objectives,

plan and

budget to ensure profitable brand growth.

Ÿ Consider global Brand objectives and offerings, marketing

guidelins, cost of goods/

pricing objectives, manufacturing feasibility, and

local market/competitive trends to

make product selection, promotions, positioning,

advertising and digital planning.

Ÿ Share findings on market

trends (customers, prices, products and competition) with

Brand

manager to identify market-specific needs in terms of product, promotions,

and

creative concepts, especially when they deviate from global guidelines and

offerings.

Ÿ Assist in determining

discontinuations and price increase recommendations for existing

products

and price for new products.

Ÿ Develop forecasts for

products and promotional materials and shares with Brand

manager.

Ÿ Assist in the development

of fiscal year budgets. Presents the marketing/PR budget to

Brand

manager, reviews and revises.

Ÿ Spearheads all

procedures, forms, analysis, and reports critical to the execution of

marketing

plans

Ÿ Build an on-going

relationship with beauty and mainstream consumer press,

blogers/KOL

to ensure timely, accurate, positive and continuous press coverage.

Ÿ Proactively develop and

pitch story idea that will enhance the brand awareness and

consumer engagement.

Manage Operational Effectiveness

Ÿ Ensure strong execution of marketing/PR plans and major

launches

Ÿ Oversee the processes

critical to the execution of marketing/PR plans, i.e.: Project

Turnovers,

Creative Requests, Marketing Bulletins and Concept Proposals

Ÿ Orders product,

promotional items (including collateral/visual merchandizing) and

advertising/digital assets.

Ÿ Oversee forecasts to

ensure planning accuracy and appropriate inventory levels.

Recommend plans to reduce excess

inventory levels

Ÿ Represent marketing at brand

and sales meetings. Responsible for preparation, re-cap,

and follow-up of internal

meetings in regards to programs in process.

Ÿ Prepare

timely and accurate marketing bulletins.

Ÿ Maintain

close contact with Training and Sales on current and upcoming programs to

assure proper focus

and accurate information

Ÿ Support

Brand manager to develop trade presentations and strong sell‑through systems

Ÿ Help

develop sales cycle material to meet specific distribution requirements;

follows up

with

Brand in New York and suppliers for locally produced items

Ÿ Maintain

contact with distribution centers and key customers, follows up on promotion

efforts,

keeps informed on sales force needs and assists sales management as necessary

Ÿ Monitor

expenses to ensure that they stay within budget

Ÿ Manage A

& Pl budget

Ÿ Ensure

timely delivery to customers

Ÿ Provide

input to merchandizing, creative development, market development, sales

promotion,

and suggested wholesale price

­

Improve Business Processes

Ÿ Identify

ideas for new product development and shares with Brand manager

Ÿ Make

proposals and recommendations regarding media and advertising/digital

choices

to Brand manager.

Ÿ Interface

with sales force and visit stores on a periodic basis. Solicit and compile

feedback

from field personnel as it relates to proposed programs.

Review complaints and suggestions relative

to assigned products.

Ÿ Identify

opportunities utilizing new creative approaches and develops initiatives.

Map out

strategies for regular business and new product launches/introductions

Ÿ Make

recommendations to the existing line based on reformulation, repackaging or

value analysis needs

Ÿ Evaluate

promotion and advertising program. Recommend improvements or changes.

­ Lead and Develop People

Ÿ

Provide leadership, guidance and management to staff

Ÿ

Act with integrity – honors commitments and

behaves consistently

Ÿ

Establish high workplace operating

standards and values

Ÿ

Provide input in setting performance

objectives for team

Ÿ

Clearly communicate priorities and required

results with team

Ÿ

Provide input in assessing performance of

team-members

Ÿ

With Brand manager, provides coaching,

feedback, development

opportunities and recognition to staff

Ÿ

Influence others to achieve difficult goals

Ÿ

Resolve conflicts and negotiate win-win

solutions

Ÿ

Shape environment to foster open

communication and teamwork

Ÿ

Elicit diverse points of view and

acknowledges the views and

contributions of others

Ÿ

Maintain appropriate communication with

different functional areas of

the

brand, and with the region and New

York when required

Qualifications

BACKGROUND

Education

University

graduate or above

Work Experience

-8 years of relevant marketing experience preferably

in cosmetics business.

-Team-lead experience

ProfessionalSkills

­

Experiences of local (Taiwan)

market is a must

­

Strong business sense and

analyzing capability

­

Strong understanding of the brand

and motivation for its unique positioning, culture and consumer dynamics

­

Extensive knowledge of

competitive landscape as it relates to brands and products

­

Strong capability in translating

consumer insights/marketing research/CRM analysis to marketing palnning

-Excellent

knowledge and professionalism of digital communication is highly Peferred

-Strong

communication skills

-Strong

planning and executive skills

-Proven

ability to handle a multiple of projects and issues at one time

Language

Proficiency in Mandarin Chinese and English

Personal Characteristics

­

Strong business acumen

­

Strategical & Strong

operational leader

­

Strong ability to identify

critical concerns and prioritize; problem-solving abilities

­

Initiative,

creative, energetic and open minded

­

Strong

project management capability

­

Positive

mindset

­

People

oriented

­

Excellent

team leader and interpersonal skills; the ability to interact with all levels

within an organization

­

Self-motivation;

High energy level; the ability to work independently

­

Ability

to integrate information to identify the implications of macro trends for the

business.

­

Actively

elicits different points of view and understands different perspectives

­

Resilience

under high pressure

Job: Marketing

Primary Location: Asia Pacific-Taiwan

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 199725

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