The Estee Lauder Companies Assistant Manager, Trade Marketing, Jo Malone London US in United States

Assistant Manager, Trade Marketing, Jo Malone London US

Brand: Jo Malone London

Description

Responsibilities:

  • Responsible for driving sales and market share growth for at Jo Malone London at Neiman Marcus, Bergdorf Goodman, Bloomingdales, Macy’s, Dillard’s and Belk through a mix of strategic planning, tailoring of national programs, creation of retailer specific programs, and successful execution in-store, online and Omni channel.

Accountabilities:

Leads / Supports Strategic Planning for Jo Malone London with Retail Partners

  • Partner with Jo Malone London Marketing head and Field Sales Director on overall marketing strategy including launch support, seasonal/promotional calendar and media

  • Exhibit strong understanding of all drivers of business performance (including quantitative and qualitative data) to consistently optimize strategy and execution

  • Partner with field, KAM team, and NA CRM to develop best in class knowledge of consumer base

  • Develop mix of tactics that strengthens brand relevance, meets sales goals and is consistent with brand and retailer strategies

Leads / Supports Omni channel Integration & Acceleration of retailer.com

  • Collaborate with Brand e-commerce team to develop strategies, sales plans, and execution tactics for retailer.com to deliver outsized growth and gain share

  • Help drive the integration of bricks and .com, working to evolve the business and service models at both bricks and .com to fully capitalize on the strengths of each channel

  • Work closely with the Retailer teams for brick & mortar, .com, and marketing to further integrate strategic objectives, sales objectives, and marketing planning to capitalize on potential synergies

Drives Retailer-Specific and Field-Driven Programs

  • Develop seasonal programs and strategies including marketing calendars and promotional vehicles to best support retail needs and maximize sell-through

  • Serve as key contact for all retailer marketing programs

  • Manage retailer and strategy decks and presentations

  • Recap execution of all in-store and online marketing initiatives

  • Develop test and learn in-store marketing programs (e.g., Best Sellers, Paid sampling)

Leads / Supports Co-op Planning

  • Partner with Regional Sales Director and Buying Teams in the creation of an integrated, Omni channel marketing strategy to drive awareness and engagement while maximizing ROI

  • Create targeted programs for key consumer Beauty segments

  • Oversee co-op print advertising process

Leads Business Analysis and Monitors KPIs for Effective Allocation of Marketing Resources

  • Make analytically supported recommendations to influence sales performance

  • Measure marketing program effectiveness via regular monitoring of KPI's for all retailer programs

  • Draw upon both in-store knowledge and customer analytics

Qualifications

Qualifications:

  • 3-4 years related experience

  • College Degree with focus on Marketing / MBA preferred

  • Exhibit strong analytical skills and detail orientation with strong problem solving capabilities

  • Ability to think strategically and to conceptualize and implement new ideas

  • Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners

Job: Marketing

Primary Location: Americas-United States

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

Job Number: 190304