The Estee Lauder Companies Manager, North America Marketing - Free Standing Stores & Direct to Consumer, MAC in United States

Manager, North America Marketing - Free Standing Stores & Direct to Consumer, MAC

Brand: MAC

Description

1)GENERAL

-Strategically drive, communicate and execute marketing programs in FSS in line with local relevancy, consumer targets and brand equity.

-Be the voice of FSS channel in all ongoing meetings

-Partner closely with Retail Ops and Field VPs to cater marketing efforts to local door priorities

-Exhibit strong understanding of all business KPIs, drivers of retail and business performance (including quantitative and qualitative data) to consistently optimize FSS strategy and execution.

2)STRATEGIC PLANING

-Create and drive FSS launch and promotional marketing calendar ensuring full alignment with other DTC channel as well as

-Develop support/activation opportunities with all marketing programs and promotional vehicles to and maximize sell-through.

-Plan and manage all FSS sampling efforts and effectiveness with tailored execution.

3)CONSUMER RELATIONSHIP & OMNI OPTIMIZATION

-Collaborate with Brand e-commerce team to develop strategies and execution tactics to deliver outsized omni growth and gain share.

-Partner with NA Online & CRM teams to develop best in class knowledge of consumer base and segmentation.

-Work closely with NA Consumer Marketing Director to conceptualize and execute marketing campaigns for DTC channels

-Help drive the integration of bricks and .com, working to evolve the business and fully capitalize on the strengths of each channel.

4)EXCELLENCE IN CHANNEL EXECUTION

-Collaborate with special events on unique FSS specific opportunities.

-Work with Global Communications specific outreach programs where relevant.

-Collaborate with global merchandising on creating differentiated in-store experience through unique merchandising, collateral opportunities and key category distortion.

-Create, drive and manage collateral timelines and communications to stores

Qualifications

  • Master degree

  • 5-7 years relevant working experience, preferably in retail marketing for brands/retailers with large store networks. Preferable beauty or Fashion.

  • Strong understanding of industry, market and retail operations

  • Requires understanding of consumer engagement, analytics and Clienteling/CRM data

  • Very strong communication and analytical skills

  • Independent, Pro-Active, hands-on, well organized, detail oriented with exceptional organizational and follow up skills

  • Team player with the ability to build, foster and nurture relationships with members of local market and cross functional teams

  • Thorough knowledge of PC (Word, PowerPoint, Excel). Good presentation skills.

  • 20% Traveling required

Job: Marketing

Primary Location: Americas-United States

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 183499