The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.
The Estee Lauder Companies Brand General Manager in South Africa
Brand General Manager
The BrandManager holds primary accountability for achieving brand sales, marketing andP&L (including NOP) targets for the Brand in the Affiliate, building on theproduct marketing management strength and elevating the consumer marketingapproach directly managing also Retail for the Brand.
He / She willwork closely with the affiliate General Manager and Regional Brand VicePresident to define strategy, set goals, drive the business, execute andimplement plans.
He/she will beresponsible of the alignment on Sales & Education Strategy for the Brandwith the Commercial Director.
He/She will beaccountable for the brand communication and media activation in alignment withGlobal and Regional brand guidelines and he/she will be also responsible forsocial media activation locally and content creation.
He/She will maintainappropriate communication within and between the different functional areas ofthe brand, within the region, and with headquarters.
Enhance Focuson “the consumer”;
Continuouslyimproves marketing activities developing a strong consumer engagement strategy;
Be responsibleof Brand Go-to-Market strategy;
Owns the fullBrand P&L;
Ensures anddevelop that brands image and position are properly maintained in accordance withcorporate standards.
Ensuresconsistent interpretation of brand global objectives and strategies;
Developsappropriate implementation of brand identity tools such as merchandisingguidelines, media positioning, advertising, product assortment, sales staffing,and store/ site selection (if required).
Collaborateswith GM and Regional Brand VP to identify opportunities for streamliningoperations, reducing costs, and implementing financial and managementtechnologies to enhance efficiency of brand operations;
Evaluatescompetitive challenges for brand and identifies local opportunities for growthand profit enhancement;
Analysescompetitive activity and trends in markets, customers, products, prices, andchannels;
Identifiesopportunities and risks, provides feedback to GM and Regional Brand VP, anddevelops recommendations and local initiatives to increase the business;
Manage andimprove KPI on Distribution channel.
Works with GMand regional Brand VPs to consider global brand objectives to set challengingyet attainable brand sales and profit goals for the affiliate;
Consider globalbrand guidelines and offerings to develop marketing and sales strategies tomaximize sell-through;
Collaborateswith consumer insights manager;
Develops andimplement plans for Marketing (incl. Merchandising) and Sales (in closecollaboration with Commercial Director);
Develops andimplements evolutionary and innovative trade-marketing models;
Collaborateswith Finance Manager, General Manager, and Regional Brand VP to set fiscalplans and monitor budgets;
Overseesforecasts to ensure planning accuracy and appropriate inventory levels.
Providesleadership, guidance, and management to brands staff including own Retail;
Acts withintegrity – honors commitments, takes responsibility for decisions, and behavesconsistently;
Establisheshigh workplace operating standards and values;
Works withGeneral Manager, Human Resource Manager and Managers to ensure appropriatestaffing and establish performance management and development initiatives;
Ensures brandtraining of all point-of-sale, area management, and office personnel incollaboration with the Education Department;
Maintainsappropriate communication within and between the different functional areas ofthe brand, within the region, and with headquarters.
Degree is essential - Business, Marketing or Finance
Minimum 10 yearsof marketing and sales experience, preferably in the luxury goods industry
Experience inP&L management
Strategic mindplus strong hands-on operational temperament (field oriented)
Excellentorganizational skills – ability to work on multiple projects
Must have a basicunderstanding of the country’s economic, political, social, cultural, andbusiness landscape
Primary Location: Europe, Middle East, Africa-South Africa
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 5 % of the Time
Job Number: 1917817
All applications will be considered in accordance to the terms of the Estee Lauder Companies – South Africa Employment Equity Plan. Preference will be given but not limited to candidates from previously disadvantaged backgrounds provided they meet the inherent requirements of the job.